2022
DOI: 10.1002/bse.3074
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Strategic planning oriented to circular business models: A decision framework to promote sustainable development

Abstract: Circular economy principles are usually dissociated from strategic planning practices, and there seems to be no guidance on how to decide on competitive strategies to establish circular business models. Therefore, this article aimed to propose a strategic planning decision framework oriented to circular business models (SPDF‐CBM) and test it by conducting a case study of a Brazilian company from the cosmetic sector. The SPDF‐CBM framework comprises five stages: (A) circular trends analysis; (B) circular vision… Show more

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Cited by 30 publications
(30 citation statements)
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“…(v) organization in a network, with strong links between suppliers and customers and proposition of a clear competitive strategy. In this sense, the implementation of innovation in business models is crucial for the company to generate sustainable long-term competitive advantage and create the possibility for exploring new modalities of how to do and organize business (Ode & Ayavoo, 2020;Puglieri et al, 2022). In the long-term and with a well-defined orientation based on strategy, the company adjusts to market changes and has a greater chance of survival.…”
Section: Reuse With New Functionmentioning
confidence: 99%
See 1 more Smart Citation
“…(v) organization in a network, with strong links between suppliers and customers and proposition of a clear competitive strategy. In this sense, the implementation of innovation in business models is crucial for the company to generate sustainable long-term competitive advantage and create the possibility for exploring new modalities of how to do and organize business (Ode & Ayavoo, 2020;Puglieri et al, 2022). In the long-term and with a well-defined orientation based on strategy, the company adjusts to market changes and has a greater chance of survival.…”
Section: Reuse With New Functionmentioning
confidence: 99%
“…Of the associated aspects, the drivers of innovation in creating value in business are related to the dimensions of (Chesbrough, 2010): (i) value proposition, which identifies the market segment in which the company operates and the revenue generation mechanisms through sales considering the technology employed; (ii) adequate and adapted supply chain structure to stimulate the creation and distribution of value and knowledge; (iii) revenue creation structure to finance business changes; (iv) projection of the cost structure and revenue earning potential according to the structure of the value chain; and (v) organization in a network, with strong links between suppliers and customers and proposition of a clear competitive strategy. In this sense, the implementation of innovation in business models is crucial for the company to generate sustainable long‐term competitive advantage and create the possibility for exploring new modalities of how to do and organize business (Ode & Ayavoo, 2020; Puglieri et al, 2022). In the long‐term and with a well‐defined orientation based on strategy, the company adjusts to market changes and has a greater chance of survival.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…However, the variety of business models based on digital platforms is much broader [32,33]. Therefore, the types of business models of the Industry 4.0 reviewed can be considered as technological frameworks (type models) for the construction of more complex models [34,35] in which the types of business models examined can be combined.…”
Section: Classification Of Business Model Typesmentioning
confidence: 99%
“…Sustainability factors (e.g., emissions and social benefits) (Fathollahi-Fard et al, 2021) is a vital business goal for various stakeholders, including investors, customers, and governments (Puglieri et al, 2022). In Harvard Business Review, Lubin and Esty (2010) call sustainability an "emerging megatrend."…”
Section: Introductionmentioning
confidence: 99%