How can people be induced to willingly change their behavior? The present article has three main objectives. Its first purpose is to review some of the procedures pertaining to the ‘free will’ compliance paradigm. These procedures increase the likelihood that others will freely comply to one's requests (low‐ball, teasing, foot‐in‐the door, touch, and ‘you are free to’ procedures). The second objective is to introduce a theory stemming from social psychology, namely, the theory of commitment. Finally, we wish to describe the binding communication approach that can be situated at the intersection of research conducted in both the fields of communication, more specifically in the domain of persuasive communication, and the fields of commitment and free will compliance. A project carried out to encourage school children to behave in a more environmentally friendly way will be described to illustrate the approach.

Within the social representations' field of research, the "mute zone" hypothesis considers that some objects are characterized by counternormative content that people usually do not express in standard conditions of production. Within the framework of this approach, this study aims to explore the variations in the expression about the Gypsy community following the manipulation of different contexts and the issues associated with a pluri-methodological approach of data analysis. Indeed, two methodologies have been combined. The participants were asked to express themselves in public or in private. In addition, the identity of the experimenter was also manipulated as she presented herself as a Gypsy or not. Then, through a set of analyses based on a methodological triangulation approach, we were able to observe a recurrent modulation of the participants' answers. These analyses highlighted a greater incidence of the expression of counternormative elements when the context of expression was private and especially when the experimenter did not present herself as a Gypsy (p < .01, η p ² = .06). These results will be discussed in terms of the contribution of the methodologies employed and their comparison within the framework of the study of counternormative content.

In many countries, the COVID-19 pandemic led to a period of lockdown that impacted individuals’ lifestyles, in both professional and personal spheres. New problems and challenges arose, as well as opportunities. Numerous studies have examined the negative effects of lockdown measures, but few have attempted to shine light on the potential positive effects that may come out of these measures. We focused on one particular positive outcome that might have emerged from lockdown: creativity. To this end, this paper compared self-reported professional creativity (Pro-C) and everyday creativity (little-c) before and during lockdown, using a questionnaire-based study conducted on a French sample (N = 1266). We expected participants to be more creative during than prior to lockdown, in both professional and everyday spheres. Regarding Pro-C, we did not see any significant differences between the two comparison points, before and during lockdown. Regarding everyday creativity, we observed a significant increase during lockdown. Furthermore, our results suggest that participants with a lower baseline creativity (before lockdown) benefited more from the situation than those with a higher initial baseline creativity. Our results provide new insights on the impact of lockdown and its positive outcomes. These measures may have inarguably negative consequences on the physical and mental health of many, but their positive impact exists as well.

Research in the field of Resistance to Persuasion (RP) has demonstrated that inoculating individuals with counter arguments is effective for lowering their levels of adherence to conspiracist beliefs (CB). Yet, this strategy is limited because it requires specific arguments tailored against targeted conspiracist narratives. Therefore, we investigated whether priming Resistance to Persuasion would reduce individual adherence to CB among undergraduate student samples. A first study (N = 81) demonstrated that participants primed by filling a RP scale had lower CB scores than control participants. This effect was directly replicated twice (N = 205 and N = 265) and confirmed by a mini metaanalysis (N = 519; d = .20). Practical and theoretical implications are then discussed.

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Résumé Depuis plus de quarante ans, des recherches ont montré les effets de la peur sur les attitudes et/ou les comportements. Cet article passe d'abord en revue les explications théoriques avancées et les travaux récents pour rendre compte des effets persuasifs et de résistances. Une nouvelle lecture en quatre étapes est ensuite présentée sur les effets de la peur. Plusieurs variables sont particulièrement importantes : la description de la menace, les comportements de prévention et de détection en tant que recommandations, l'auto-efficacité ou la croyance des individus dans leur capacité à faire face à la menace, les processus de contrôle du danger et de la peur et leurs effets sur les attitudes et comportements subséquents, les comportements antérieurs. Ces variables permettent de contribuer à la mise sur pied de campagnes de persuasion destinées aux populations à risque. Mots-clés : peur, changement d'attitude, résistance au changement, communication persuasive.

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