Communication engageante et représentations sociales : une application en faveur de la protection de l’environnement et du recyclage

Zbinden, Amandine; Souchet, Lionel; Girandola, Fabien; Bourg, Ghislain

doi:10.1016/j.prps.2010.10.002

Cited by 16 publications

(16 citation statements)

References 17 publications

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“…With reference to the conceptions of Gestalt psychology, we can assume that the more salient a representational element is (i.e., belonging to the core), the more activated the object is in memory and the stronger the link with corresponding attitudes. These studies have opened up several new avenues of research, including the interconnection between social representations and so-called binding communication [56,57]. It have been shown that involving central elements of social representations, rather than peripheral ones, in the preparatory act ultimately leads to greater commitment effects at both cognitive and behavioral levels (for reviews, see [58,59]).…”

Section: Contributions Of Social Representations: Opportunities To Fomentioning

confidence: 99%

Social representations and interface layout: A new way of enhancing persuasive technology applied to organ donation

et al. 2020

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Although campaigns promoting organ donation have proved their effectiveness, increasing the number of people who explicitly agree to become donors is still difficult. Based on the social marketing notion of persuasive technology, we reasoned that it was timely to focus on the design of this persuasive technology and to analyze its contribution in particularly challenging contexts such as organ donation. More specifically, the originality of the present study lay in the way we linked the field of persuasive technology to the theory of social representations, and combined them with an analysis of the ergonomic aspects of interface layout. This study had two complementary goals. The first was to determine whether the sociocognitive salience of the central elements of social representations (i.e., the most frequent and important themes related to the subject—here, organ donation—for individuals), can be used to achieve persuasive outcomes. The second was to determine whether interface layout, in terms of information location and background characteristics (color and contrast), can strengthen the persuasive impact. University students (N > 200) were exposed to a computer screen displaying a message involving either central or peripheral elements of the social representations of organ donation (status), placed either in the middle or on one side of the screen (location), and shown against either a white or a blue background (background). Eye-tracking data were recorded, in addition to self-reported data. In line with the elaboration likelihood model, results showed that participants who were exposed to central (vs. peripheral) elements of the social representations of organ donation followed the central route in processing information. Moreover, they had stronger attitudes, and more of them stated that they were actual organ donors. Importantly, however, at least for some variables, these status-related effects were not independent of the interface layout. More specifically, the persuasive impact of the central elements was enhanced when the information was displayed in the middle (vs. the side) of the screen and when it was displayed on a white (vs. blue) background. We discuss the theoretical and practical issues raised by these results.

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Section: Contributions Of Social Representations: Opportunities To Fomentioning

confidence: 99%

Social representations and interface layout: A new way of enhancing persuasive technology applied to organ donation

et al. 2020

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“…Ce comportement préalable aurait pour effet de tisser un lien avec l'individu et l'engagerait dans un cours d'action, favorisant l'apparition du ou des comportements attendus. Les résultats de cette approche présentent un effet globalement positif sur les pratiques de tri (Burn & Oskamp, 2013 ;Porter, Leeming, & Dwyer, 1995 ;Dupré, 2009 ;Katzev & Pardini, 1988 ;Wang & Katzev, 1990 ;Werner et al, 1995 ;Zbinden, Souchet, Girandola, & Bourg, 2011 ;Dupré, Meineri, & Guéguen, 2014a, 2014bGuéguen, Meineri, Martin, & Grandjean, 2010). Deux types de comportements préparatoires sont généralement utilisés : d'une part, un engagement, individuel ou collectif, oral ou écrit à participer à une opération de tri sur une période donnée ; d'autre part, un questionnaire d'une dizaine de questions administré dans le cadre d'un sondage préalable.…”

Section: La Gestion Des Déchets Sous L'angle Du Recyclageunclassified

Efficacité d’un feedback hebdomadaire sur la réduction du poids des ordures ménagères résiduelles

Meineri¹,

Dangeard²,

Dupré³

2018

Pratiques Psychologiques

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HAL is a multi-disciplinary open access archive for the deposit and dissemination of scientific research documents, whether they are published or not. The documents may come from teaching and research institutions in France or abroad, or from public or private research centers. L'archive ouverte pluridisciplinaire HAL, est destinée au dépôt et à la diffusion de documents scientifiques de niveau recherche, publiés ou non, émanant des établissements d'enseignement et de recherche français ou étrangers, des laboratoires publics ou privés. Efficacité d'un feedback hebdomadaire sur la réduction du poids des ordures ménagères résiduellesSébastien Meineri, I. Dangeard, M. Dupré To cite this version: Sébastien Meineri, I. Dangeard, M. Dupré. Efficacité d'un feedback hebdomadaire sur la réduction du poids des ordures ménagères résiduelles. Pratiques Psychologiques, Elsevier Masson, 2018, 24 (1), pp.Reçu le 30 mai 2016 ; accepté le 22 novembre 2016 Résumé Introduction. -Jusqu'alors centrée sur la seule pratique du tri sélectif, la gestion des déchets intègre depuis peu ses composantes complémentaires : réutilisation des biens et réduction à la source. Objectif. -Dans le contexte législatif du développement de la redevance incitative sur le poids des Ordures ménagères résiduelles (OMR), notre recherche visait à évaluer la pertinence d'une approche alternative moins coercitive basée sur un feedback personnalisé. Méthode. -Trente-quatre foyers, repartis en deux conditions ont pris part à l'expérimentation. Les foyers de la condition feedback ont reçu durant 14 semaines une information hebdomadaire sur le poids effectif de leurs OMR tandis que ceux de la condition contrôle n'ont reçu aucune information. Résultats. -Les foyers de la condition feedback ont réduit le poids de leurs OMR entre la période préexpérimentale et la période expérimentale significativement plus que ceux de la condition contrôle. Discussion. -L'interview des foyers et l'inventaire des recherches menées sur le feedback permettent de proposer des pistes d'améliorations et des recherches futures. AbstractIntroduction. -Historically focused on waste sorting, waste management recently integrates its complementary components: reuse and reduction.Objective. -"Pay as you throw" systems are presently fostered by the French prevailing legislation. In this context, our research was designed to assess the relevance of a less coercive approach based on tailored feedback.Method. -Thirty-four households took part in the experiment and were divided into two conditions. Households in the feedback condition received weekly information about their residual waste weight during 14 weeks while those in the control condition received no information.Results. -Households in the feedback condition reduced their waste weight between the baseline period and the experimental period significantly more than the control condition.Discussion. -Interviews of participants and literature review about the feedback approach enables us to suggest improvements and relevant futures studies.

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“…As expected, significantly more participants whose central elements were activated (e.g., environmental conservation) sent their diaries than those exposed to peripheral elements (e.g., using the car less). Other studies in the framework of sustainable development showed that the activation of central elements led to stronger effects in a situation of binding communication than the activation of peripheral elements (Zbinden et al 2011). In addition to its usefulness for constructing persuasive arguments and enabling more effectiveness in terms of behavior (Eyssartier et al 2009), the work on social representations provides a better understanding of the dynamic exchanges among the target group and, potentially, its expectations in terms of relations to the environment.…”

Section: Perspectives and Conclusionmentioning

confidence: 99%

Commitment and Pro-Environmental Behaviors: Favoring Positive Human-Environment Interactions to Improve Quality of Life

Demarque

Girandola

2016

Handbook of Environmental Psychology and Quality of Life Research

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Environmental psychology focuses on peopleenvironment relations. These relations are often considered in adaptative terms: how can one avoid degradations, limit the overexploitation of natural resources, or cope with some urban annoyances (noise, pollution, etc.)? From a different perspective, Weiss and Girandola (2009, 2010a, b) suggested developing a positive psychology of sustainable development, dealing with social and dispositional factors that enable satisfaction, quality of life and, even more, individual well-being. Thus, the environment should no longer be considered a constraint requiring efforts to adapt to it but more a potential source of positive emotions, as shown in works on restorative environments or place attachment (e.g., Lewicka 2011; Staats 2012). Because of the perceptions, attitudes and representations it arouses, the environment is a major source of influence on individuals' well-being and quality of life. But under what conditions? According to Uzzell and Moser (2006) " : : : a sustainable quality of life is only achieved when people interact with the envi

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Communication engageante et représentations sociales : une application en faveur de la protection de l’environnement et du recyclage

Cited by 16 publications

References 17 publications

Social representations and interface layout: A new way of enhancing persuasive technology applied to organ donation

Social representations and interface layout: A new way of enhancing persuasive technology applied to organ donation

Efficacité d’un feedback hebdomadaire sur la réduction du poids des ordures ménagères résiduelles

Commitment and Pro-Environmental Behaviors: Favoring Positive Human-Environment Interactions to Improve Quality of Life

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