Citation for published item:f inD ul qF nd wilfontD i no vF nd u shim D oshihis nd filewi zD wi h l nd horonD quy nd q r rsd¡ ottirD gn fF nd qouvei D ldiney F nd qu nD njun nd toh nssonD v rsEylof nd squ liD g rlot nd gorr lE erdugoD i tor nd er gonesD tu n sgn io nd tsugiD ekir nd hem rqueD ghristophe nd yttoD iegm r nd rkD toonh nd ol ndD w rtin nd tegD vind nd qonz¡ lezD o erto nd ve edev D x dezhd nd w dsenD yle t o nd gnerD gl ire nd ekoti D gh rity F nd uurzD im nd izD tos¡ e vF nd hultzD F esley nd iin rsd¡ ottirD qr¡ o nd violidisD xin wF @PHITA 9goE ene(ts of ddressing lim te h nge n motiv te tion round the worldF9D x ture lim te h ngeFD T @PAF ppF ISREISUF Further information on publisher's website:httpXGGdxFdoiForgGIHFIHQVGn lim tePVIR Publisher's copyright statement:Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. It is traditionally thought that the public must be convinced of the reality and importance of anthropogenic climate change in order to take personal and political action.However, convincing the broad public involves overcoming powerful ideological obstacles 1-4 , and in many places climate change is slipping in public importance 5,6 . Here we examined whether beliefs about the "co-benefits" of mitigating climate change 7 can avoid these obstacles by motivating behavior in both those who accept climate change and those who are unconvinced or unconcerned. We describe an integrative framework for assessing cobenefits 8 , distinguishing sociological dimensions (e.g., pollution, disease, economic development), and community character (e.g., benevolence, competence). Data from all inhabited continents (24 countries; N=6059), showed that two types of co-benefits, Development (economic and scientific advancement) and Benevolence (a more moral and caring community), rivalled climate change importance in the strength of their relationships with motivations to act. These co-benefits showed effects independent of climate change importance beliefs, and showed similar effects for both climate change believers and skeptics. Communicating these co-benefits of addressing climate change can help motivate action on climate change where traditional approaches have stalled.Those trying to motivate widespread public action on climate change face two hurdles.The first is to convince enough people that climate change is real and important. The second is to move people from accepting its reality and importance to taking action, both in their own lives and in convincing their governments to act. A sing...

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International audienc

24 engaging the public with sustainability. Public understandings of the SDGs and 25 sustainability can influence this engagement, as people are more likely to accept and 26 share information consistent with their own understanding. We identify public 27 understandings of SDGs through the mental maps of how people relate the SDGs to the 28 three elements of environmental, social, and economic sustainability. Using responses 29 from 12 developed/developing countries (N=2134), we identified four mental maps that 30 varied mainly on two dimensions that diverged from some expert models. First, some 31 people's mental maps identified a tension between achieving environmental v. social 32 sustainability, whereas for others the main tension was between economic and the other 33 two sustainability elements. Second, some people related different SDGs to each element 34 of sustainability, whereas others saw all SDGs as targeting the same sustainability 35 element(s). These findings highlight opportunities and challenges to engage the public 36 with sustainability more effectively, especially with wide-ranging initiatives such as a 37 "Green New Deal". We observed cultural differences, but we also identified a dominant 38 mental map across countries that could serve as a default model for communicating 39 sustainability internationally.40

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