ResumoO objetivo deste estudo foi verificar quais fatores socioeconômicos estão relacionados com a decisão de compra de carne com certificação de origem, além de levantar o perfil de percepção e atitude dos consumidores de carne bovina em São Luís/MA. Foi realizada a descrição das variáveis e construído um modelo múltiplo Generalized Estimating Equations (GEE) de regressão logística visando a identificar possíveis associações entre as características socioeconômicas dos consumidores e os principais atributos da carne que influenciam a decisão para sua compra levantada por meio das entrevistas entre 400 entrevistados no mês de março de 2012. O selo de qualidade na aquisição da carne foi o atributo que mais influenciou (32,5%) a decisão de compra dos consumidores. A maioria dos entrevistados (68,7%) nunca ouviu falar sobre rastreabilidade bovina. Dentre os que já ouviram falar, a maior parte (71,2%) está disposta a pagar mais pela carne com certificação de origem, apesar de considerar que há desvantagens associadas à rastreabilidade, principalmente em relação ao aumento no preço da carne. Consumidores com maior grau de escolaridade apresentam 2,62 mais chances de já terem ouvido falar em carne rastreada e 1,90 mais chances de considerar que o principal benefício da carne rastreada é oferecer mais segurança alimentar; enquanto os com maior renda apresentam 3,23 mais chances de aceitar pagar mais pela certificação da carne. Ou seja, pessoas com maior escolaridade apresentaram melhor conhecimento sobre esse tipo de certificação, enquanto aqueles com maior renda mostraram maior aceitação em pagar mais caro pela carne bovina rastreada.Palavras-chave: atributos da carne, comercialização, rastreabilidade, segurança alimentar. AbstractThe aim of this study was to verify which socioeconomic factors are related to the decision to purchase meat with certification of origin, as well as raising the profile of perception and attitude of consumers of meat in São Luís/MA. The description of the variables were performed and constructed a multiple model Generalized Estimating Equations (GEE) of logistic regression model using the statistical package SPSS 18.0, to identify possible associations between socio-demographic characteristics of the consumers and the main attributes of the meat that influence the decision for its purchase raised through interviews among 400 respondents in March 2012. The seal of quality for acquisition of the meat was the attribute that most influences (32,5%) the purchasing decisions of consumers. Most respondents (68,7%) never heard about bovine traceability. Amongst these who had heard about traceability, most (71,2%) would be willing to pay more for meat with certification of origin, although considering that there are disadvantages associated with traceability, especially in relation to the increase in the price of meat. Consumers with greater levels of schooling present 2,62 more chances of having already heard of traced meat and 1,90 more chances of considering that the main benefit of traced meat i...
The aims of this study were to establish a relationship between consumers’ socioeconomic aspects, key meat attributes, and consumer perception and conduct toward traced beef in Brazil. The authors applied a structured form in 52 supermarkets in eight Brazilian cities, through interviews with 2.949 consumers, in 2012. Federal or state inspection stamp was the attribute that most influenced the consumers’ purchase decision (14.1%). Most of the interviewees (57.3%) had never heard about bovine traceability. Among those who had heard about bovine traceability, 63.2% would be willing to pay more for beef with certified origin. Consumers with higher education and income had a better knowledge about this type of certification, as well as older consumers, and therefore they would be willing to pay more for certified beef. This research suggests that educational level was the reason that most influenced Brazilian consumers during beef purchase.
Brazil presents favorable conditions for beekeeping, having a suitable climate; native flowering plants with great potential for the production of honey, pollen, propolis, and royal jelly; and bees adapted to our conditions, tolerant to the main apicultural diseases and highly productive. Through the meliponiculture, the conservation of mainly native forest areas is allowed; therefore, they are the best environments for the creation of native bees and production of by-products of the beehive with quality. The stingless bees are very sensitive to any disturbance due to anthropogenic action. A systematic bibliographical review was carried out in different electronic databases, through descriptors referring to beekeeping in Brazil. The identification of articles and their inclusion occurred between January 2018 and April 2018. The bibliographic research was conducted in the following electronic databases: (1) Scientific Electronic Library Online (SciELO), (2) Public Library of Science (PLOS) Biology, and (3) ScienceDirect. In order to help in the process of standardization of bee products and traceability of the production chain, it was possible to draw a profile of the main bioactive substances of the beehive products of Brazil. It was also possible to relate the benefits of an adequate management of beekeeping and meliponiculture in Brazil.
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