The conditions for the development of modern states are impossible without cooperation and integration with other states in various socio-economic areas. The formation and protection of an alternative position in the world by a number of countries led to the creation of the BRICS association. Participation in this association is of great importance for Russia in a variety of fields. One of the promising areas of cooperation is the sphere of education in all its aspects, ranging from preschool education to the attainment of various degrees and titles. This article addresses the issue of coordination of the BRICS countries in the field of education.The basis for determining the indicators of the education systems and the principles of their comparison was the similar data from the international organizations UNESCO, OECD and Eurostat. As a result of studying the principles of collecting statistical data and methodological materials for comparing the education sector indicators in these international organizations, a certain vision of the database of the BRICS countries has been set. On the one hand, this base should not contradict international practice; on the other hand, the chosen indicators should be used by all countries of the BRICS association. Following this study, a proposal on the principles of information collection was made, as well as a proposal on the main indicators for education indicators comparison in the BRICS countries.The basis for cooperation between the education systems is a harmonized system of concepts and definitions, which allows unambiguous interpretation of such fundamental terms as education, educational program, educational institution, student, entrant, acceptance for study programs, graduates, graduations, personnel of educational institutions, expenses for education, etc.In parallel with the harmonization of the education system terminology, it is necessary to harmonize statistical indicators that can quantify the education system at all levels. As arule, observation units of education statistics are institutions that provide educational services at all levels of education to both individuals and legal entities.
The development of enterprises and organizations in the new conditions created by the COVID-19 pandemic raises many problems and sets new challenges. This article examines issues related to the changing operating conditions of regional companies, their use of digital technologies and the development of e-commerce. The relevance of the work is dictated by extensive discussion of these issues in the media and field research to determine the readiness of companies to transition to digital technologies. The need for this transition is apparent. Both positive and negative aspects of the transition to new working conditions have been identified based on the results of a content analysis of open sources of information. Digital technologies enable more flexible and dynamic development of companies, comprehensive services to their customers through the creation of service ecosystems. Electronic commerce is developing rapidly. At the same time, digitalization can divide the team, increase control (and therefore pressure) on personnel, and cause emotional burnout of employees. Consideration of these areas and a set of digitalization tasks is the main topic of this publication.
The place of a person in a particular society is largely defined by what and how they purchase. This process is easily perceived by the reference group. Social group determines the motivation of a young person when they buy some kinds of goods. In this regard, a problem of social audience management through specific consumption and purchase models arises.The aim of the present study is modeling the purchasing process of goods that have a certain social status on the youth market: mobile phones (smartphones) and fitness bracelet (trackers). The object of study is the young audience; the subjects are the motives and determinants of consumer behavior during decision-making, and the principles of demand formation.Students of the Economics Faculty of the Peoples' Friendship University of Russia (RUDN), Moscow, conducted the study of consumer behavior in April-May 2018. In-depth interviews and questionnaires were used as methods of research.The following models of the consumer behavior processes were used: Stimulus-Organism-Response Model of Decision Making, the Foote, Cone and Belding Model, the Howard-Sheth model, and O'Shaughnessy studies.The results of the modeling process are the basis for creating marketing communication with consumers on a commercial basis and may be of interest to manufacturers and sellers of this type of products in Russia.
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