Abstract:The place of a person in a particular society is largely defined by what and how they purchase. This process is easily perceived by the reference group. Social group determines the motivation of a young person when they buy some kinds of goods. In this regard, a problem of social audience management through specific consumption and purchase models arises.The aim of the present study is modeling the purchasing process of goods that have a certain social status on the youth market: mobile phones (smartphones) an… Show more
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