Information about COVID-19 in digital media circulating must be confirmed because there are many fake news (hoaxes). The purpose of this study was to evaluate the digital literacy curriculum of Tular Nalar Internet and Disaster Preparedness in order to reduce hoaxes among PKK RW 69 women in Perum MGA Yogyakarta. This study uses an evaluation method oriented to the program's objectives that apply Tyler's model. Evaluation is carried out in the following steps: 1) Establishing program objectives; 2) Classifying objectives; 3) Identify structured objectives; 4) Data collection through: observation, interviews. Data analysis was carried out by assessing the conditions that occurred before, during and after the implementation of the digital literacy curriculum and drawing conclusions. The results of the study show that the Tular Nalar digital literacy curriculum in the PKK RW 69 Mitra Griya Asrita community provides awareness in critical thinking. PKK women become “Tahu (know), Tanggap (respond), Tangguh (resilient)” in responding to information in disaster emergency situations.
This study aims to carry out a disaster communication audit of Kabar Petang (Evening News) Program on the TVOne in the May-June 2019 period. This study uses the SMCR theory and the concept of disaster communication, the Standard Operating Procedure (SOP) of Disaster Communication, and the Guide to Broadcasting Behavior and Standards of Broadcasting Programs issued by the Indonesian Broadcasting Commission (KPI). This study uses a descriptive qualitative method with data collection techniques including content analysis, observation, a document study, and validity test through an interview with KPI as a source. The results of this study constitute the findings of disaster communication audit of disaster broadcast on TVOne, part of which has followed the Guide to Broadcasting Behavior and the Standards of Broadcasting Program issued by the KPI, SMCR theory, and has used disaster communication dimensions, and SOP for Disaster Communication. There are some findings that are not yet suitable, namely: (1) the repetition of a video clip showing the sufferings of victims; (2) the absence of competent resource persons in the field of disaster; and (3) the broadcast of affected people’s panic. This research provides recommendations to broadcasting institution TVOne, the government, and media workers to convey educational broadcast messages based on competent sources in the field of disaster so that the community is ready to survive the natural disaster.
Anak-anak komunitas Go English merupakan warga bantaran Kali Code yang setiap hari melakukan banyak aktivitas di sekitar Kali Code, Yogyakarta. Permasalahan yang dihadapi yaitu persepsi anak-anak bantaran Kali Code mengenai penggunakan plastik sekali pakai masih belum cukup baik untuk membuat anak-anak mengurangi penggunakan plastik sekali pakai, membuang sampah plastik pada tempat sampah, serta belum adanya pemahaman mengenai pemisahan sampah palstik dan nonplastik. Kegiatan Pengabdian kepada Masyarakat ini bertujuan mendorong perubahan perilaku dengan penanaman persepsi untuk tidak membuang sampah sembarangan, tidak menggunakan plastik sekali pakai secara berlebihan, dan peningkatan kreatifitas. Kampanye diet plastik menggunakan teori perencanaan kampanye public relations yang dijabarkan oleh Allan Center, Scott Cutlip, dan Gleen Broom (2006), yang terdiri dari empat langkah yaitu mendefinisikan masalah, perencanaan program, bertindak atau berkomunikasi dan evaluasi program. Metode yang digunakan dalam kegiatan ini yaitu melakukan kampanye Stop Buang Sampah Sembarangan, Pengurangan Penggunaan Plastik, Pemilihan dan Daur Ulang yang dikemas dengan bentuk kegiatan sosialisasi bahaya sampah plastik, pemasangan poster, pengadaan tempat sampah organik dan non-organik, pembagian tools pengganti plastik (goodie bag, sedotan stainless, dan tumbler) serta membuat kerajinan dari bahan daur ulang plastik.
Virtual marketing communication is still something new for the Paguyuban Batik Pendopo Desa Jarum. Marketing is usually done only through word of mouth and occurs offline. However, due to the COVID-19 pandemic, tourist visits to Jarum Village have greatly decreased. Virtual-based marketing communications are needed to survive in this uncertain situation. With an association that accommodates UMKM, the potential to switch from conventional marketing communications to virtual marketing communications is very high. This service stage starts from discussions with community members of Paguyuban Batik Pendopo Desa Jarum, understanding community members about the importance of virtual marketing communication, assistance in making profile videos, assistance in making websites and blogs, and assistance in creating e-commerce accounts. The contribution made in this service is the assistance of the Paguyuban Batik Pendopo Desa Jarum in virtual marketing communications, especially in the era of the COVID-19 Pandemic.
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