This study aims to analyze the Effect Of Marketing Mix Magister Management To Satisfaction University Padang State University Student. The population in this study are all students of the Master Program of Management who are currently active in the Faculty of Economics, State University of Padang, amounting to 214 people. While the sampling in this study is determined by accidental sampling technique, so that obtained 175 samples of people. The data analysis method used is Structural Equation Modeling (SEM) using AMOS version 24. The result of this research indicates that (1) The product has no significant effect to the satisfaction of the students of the Master Program of Management UNP (2) UNP (3) The location has no significant effect on the satisfaction of the students of the Master Program of Management of UNP (4) The promotion has a significant effect on the satisfaction (5) The employees have a significant influence on the satisfaction (6) The process has no significant effect on Satisfaction (7) Physical Evidence influence siginfikan to Satisfaction of student of Master Program of Management of UNP. The management master program is a public education institution that provides educational services to students to get a bachelor's degree, if the study program is not able to combine the marketing mix, as a real implication in the future, it will have an impact on the existence of the study program, which makes students dissatisfied with the performance and service of study programs. Master of Management Study Program Padang State University in Padang City which is a Postgraduate Program.
This study aims to measure the knowledge level of market information by rubber and what factors can influence it. This study also finds out whether there is a gap or the difference between the mastery at the farm level with the mastery of information at the traders level. This research was located in Sintang District which is one of rubber production center in West Kalimantan. The number of respondents was determined by 153 farmers of respondents distributed in each location. Frequency analysis, chi-square and multiple linear regression were used to answer the objectives. The results showed that the level of mastery of market information by rubber farmers is included in the medium to the high category for price indicators, form, time and place. Then the data shows that there was no gap or difference in the mastery of market information between farmers and traders in general, but for the mastery of price information obtained results, there was a gap between farmers and traders. The factors affecting the mastery of rubber farmers’ market information are age, income from farming, distance from the house to the factory, electronic communication media, online communication media and utilization of information source from the internal factory (foreman/manager).
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