The Knowledge Level of Market Information by Farmers and The Influencing Factors

Abstract

This study aims to measure the knowledge level of market information by rubber and what factors can influence it. This study also finds out whether there is a gap or the difference between the mastery at the farm level with the mastery of information at the traders level. This research was located in Sintang District which is one of rubber production center in West Kalimantan. The number of respondents was determined by 153 farmers of respondents distributed in each location. Frequency analysis, chi-square and multiple linear regression were used to answer the objectives. The results showed that the level of mastery of market information by rubber farmers is included in the medium to the high category for price indicators, form, time and place. Then the data shows that there was no gap or difference in the mastery of market information between farmers and traders in general, but for the mastery of price information obtained results, there was a gap between farmers and traders. The factors affecting the mastery of rubber farmers’ market information are age, income from farming, distance from the house to the factory, electronic communication media, online communication media and utilization of information source from the internal factory (foreman/manager).

Pengembangan UKM Jamur Sehat COF di Jember melalui Produksi Bibit F1 dan Penerapan SOP Budidaya Jamur serta Teknologi Smart Kumbung

“…Hal ini diharapkan dapat meningkatkan pendapatan dan kesejahteraan mitra serta memajukan masyarakat sekitar. Upaya yang dapat dilakukan untuk mewujudkan hal tersebut antara lain dengan menerapkan berbagai teknologi yang telah diperoleh di Perguruan Tinggi melalui kegiatan Pengabdian Penerapan IPTEK Masyarakat (PIM) terutama dalam menanggapi situasi saat ini ketika musibah pandemic Covid-19 masih terus melanda di Tanah Air (Basori et al, 2020;Putra et al, 2019Putra et al, , 2020Riskiawan et al, 2019;Riskiawan & Azhari, 2017;Rizaldi et al, 2016;Setyohadi et al, 2018). Adapun teknologi yang diterapkan pada kegiatan ini antara lain penyediaan bibit unggul melalui kultur jaringan, integrasi sistem IoT untuk optimasi iklim mikro dalam kumbung dan pengembangan pemasaran melalui diversifikasi produk didukung dengan sistem e-commerce.…”