We report an experiment designed to investigate the effect of modifying the sound of high-heeled shoes on women's self-reported valence, arousal, and dominance scores, as well as any changes to a variety of measures of bodily sensation. We also assessed whether self-evaluated personality traits and the enjoyment associated with wearing heels were correlated with these effects. Forty-eight women walked down a “virtual runway” while listening to four interaction sounds (leather- and polypropylene-soled high-heeled shoes contacting ceramic flooring or carpet). Analysis of the questionnaires that the participants completed indicated that the type of sonic interaction impacted valence, arousal, and dominance scores, as well as the evaluated bodily sensations. There were also correlations between these scores and both self-evaluated personality traits and the reported enjoyment associated with wearing high heels. These results demonstrate the effect that the sound of a woman's physical interaction with the environment can have, especially when her contact with the ground while walking makes a louder sound. More generally, these results demonstrate that the manipulation of product extrinsic sounds can modify people's evaluation of their emotional outcomes (valence, arousal, and dominance), as well as their bodily sensations.
A trajetória dos estudos brasileiros sobre a cooperação em redes evidenciou a íntima relação entre a gestão e os resultados das iniciativas. Essa evolução motivou a realização deste estudo, que objetiva compreender como a gestão de redes estratégicas regionais (RERs) afeta os ganhos proporcionados às pequenas empresas associadas. Para tanto, realizou-se uma pesquisa exploratória quantitativa baseada em uma survey com 150 entrevistas em cinquenta RERs. Os resultados apontam que as RERs proporcionam ganhos às empresas envolvidas. Evidenciou-se que ganhos como aprendizagem, inovação e poder de mercado são mais intensos em RERs com um nível avançado de gestão e, também, que o ganho das relações de interação é proporcionado em intensidade similar tanto por RERs avançadas quanto por redes intermediárias e básicas. Por fim, os resultados indicaram como as ferramentas de gestão afetam positivamente os ganhos proporcionados pelas RERs, originando proposições de implicações práticas da adoção dessas ferramentas.
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