Bali is a small island of extraordinary natural beauty and cultural appeal. This island's stunning qualities make it one of the world's most popular tourist destinations. According to TripAdvisor, Bali was chosen as the world's best tourist destination in 2021. Therefore, this study aims to identify several strategies for the development of green hotels in the hospitality industry in Bali. A theoretical base and relevant concepts of promotion mix were used, and the process of data collection was conducted by observation, interviews, and questionnaires from six green-certified 5-star hotels. They include
The Batur volcano in Kintamani tourist resort has enhanced its existence through the establishment of Batur UNESCO Global Geopark since 1st April 2016. However, the two tourist attrac- tions have not been mutually utilized each other. This study is conducted to determine the level of relationship and integra- tion between the two tourist attractions in order to find out beneficial solution for the two tourism industries. The results revealed that not all tourists’ climbers of Mount Batur visited the Geopark as an artificial-tourist attraction, whereas, not all the first tourists who visited the geopark was climbing the sa- cred mountain. Therefore, it is required more intensive efforts in tourism business in order to create a mutual synergy be- tween the two tourist attractions by all stakeholders including government, tourism industry, and the society. This is for the benefit of tourism business and of carrying out the natural con- servation and the preservation of local cultural values.
AbstrakPersoalan pendakian gunung suci dalam perspektif pariwisata, lingkungan, dan kebudayaan. Karenanya bidang ini sangat dekat dengan kajian pariwisata (tourism studies), kajian lingkungan (environment studies), dan kajian budaya (cultural studies). Aspek kesucian suatu gunung dalam tema ini dimaksudkan untuk menjaga aspek kebudayaan dari persoalan yang dibahas. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif melalui analisis data yang dikumpulkan melalui observasi, dokumentasi dan wawancana. Penelitian ini menemukan bahwa pendakian Gunung Agung yang dianggap suci di Bali setidaknya dapat dilihat dari berbagai perspektif, yakni dari bisnis kewirausahaan pariwisata, dari perspektif lingkungan karena mendaki adalah pariwisata gunung (trekking/climbing), dan dari perspektif kebudayaan di mana Gunung Agung dipercaya oleh masyarakat sebagai gunung suci. Dengan demikian, kegiatan tersebut bisa dilihat sebagai kajian pariwisata (tourism studies), kajian lingkungan (environment studies), dan kajian budaya (cultural studies). Penelitian tentang persoalan pendakian gunung yang dapat dikaji dengan pendekatan multi-, inter-, dan transdisipliner, diharapkan mampu menjadi solusi di dalam memahami hal yang sifatnya religius magis.
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