Green Hotel Promotion Strategy in Bali: A Study Using SWOT Analysis

Astawa, I Ketut; Widhari, Cokorda Istri Sri; Budarma, I Ketut; Mudana, I Gede

doi:10.2991/assehr.k.220301.075

Cited by 5 publications

(10 citation statements)

References 11 publications

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“…Positive market demand, growing participation of the business community, monopoly business, attractive sales points and landscapes [12], leadership in the tourism market [7], extensive experience and a wide field of business [6], diversification of tourism offer and tourism products, flexibility and adaptability to the market, good value for money [7]. Creation of package tariffs, placement of online advertisements, provision of discounts, and promotion of ecological hotel practices [11].…”

Section: Strengths Opportunitiesmentioning

confidence: 99%

“…Focusing on scientific research and development, development of information technologies [6,7,9,11].…”

Section: Strengths Opportunitiesmentioning

confidence: 99%

“…Collaboration with celebrity green installations to attract guests to the green market [11] Threats Weakness…”

Section: Strengths Opportunitiesmentioning

confidence: 99%

“…Natural disaster [12], weather events [7]. The economy affected by the pandemic [9,11]. Changes in the macroeconomic climate [6], unattractive to foreign investors, a small share of GDP [7].…”

Section: Strengths Opportunitiesmentioning

confidence: 99%

“…ISSN 2664-9969 method, according to which the factors of the market environment are divided into groups [4]; -the basics of using SWOT analysis and brainstorm ing as analytical tools are given [5]; -an assessment of the state of the hotel services market is given [6]; -reviewed tourism features [7]; -assessed SWOT matrix [8]; -reviewed revenue recovery [9]; -online booking analysis [10]; -evaluation of green hotels [11]; -reviewed various types of strategies [12]; -the tactics of combating COVID19 are highligh ted [9,11]; -the researchers used complex mathematical tools [9]. The detailed contribution of researchers in the ap plication of SWOT analysis in hotel business strategy is outlined in the article below.…”

Section: Introductionmentioning

confidence: 99%

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Application of SWOT analysis to justify the strategy of hotel business enterprises

Panteleiev¹

2023

TAPR

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One of the important areas of action in Ukraine is the restoration of the sphere of activity of hotels with the reduction of restrictions after COVID-19 in the conditions of the russian federation's war against Ukraine. Using the experience of hotels in other countries will be useful in restoring the tourism industry in Ukraine. Disadvantages in the operation of hotels arise from the fact that management decisions are sometimes made intuitively, modern innovative management methods, such as SWOT analysis, are not used. The object of the research is the influence of the owner and management on the review of the business strategy in the critical use of the hotel's capabilities with the help of SWOT analysis. The problem of improving business management was solved at the stage of considering options for improving the hotel's operations. The results were to show the chance of choosing the optimal business strategy when systematically considering options for management decisions regarding the future of the hotel using SWOT analysis techniques. When applying a SWOT analysis, the weaknesses and strengths of the hotel are modeled; but it requires special statistical knowledge. In the paper, based on the processing of studied of the hospitality industry, examples of SWOT analysis experience for the implementation of business strategy by hotels in countries with a developed tourism market are indicated. Consolidated information is formed on the components of a SWOT analysis of a hotel business strategy according to the authors' proposals. The process of SWOT analysis in improving the activity of Ukrainian hotels at the stage of planning and implementation of strategic directions is revealed. The formation of an information base is outlined with an integrated approach in the process of implementation. Organizational measures for implementing the hotel strategy according to SWOT analysis are indicated. Conclusions are drawn and directions for further research are shown. The obtained results are the process of making management decisions based on a set of market data, which determines the application of a certain sequence of recognized stages (algorithm). A SWOT analysis, which was prepared by eliminating all the ideas of the participants and ranking them in order of importance, will combine a large problem into a report that is more understandable to individuals and must be put into practice by them.

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Section: Strengths Opportunitiesmentioning

confidence: 99%

“…Focusing on scientific research and development, development of information technologies [6,7,9,11].…”

Section: Strengths Opportunitiesmentioning

confidence: 99%

“…Collaboration with celebrity green installations to attract guests to the green market [11] Threats Weakness…”

Section: Strengths Opportunitiesmentioning

confidence: 99%

Section: Strengths Opportunitiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Application of SWOT analysis to justify the strategy of hotel business enterprises

Panteleiev¹

2023

TAPR

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The strategy of handling the settlements for Under-resourced neighbourhood/area fishermen’s of Tallo Village

Maknun,

Asmal,

Yahya

2023

IOP Conf. Ser.: Earth Environ. Sci.

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Tallo Village, Agampacayya area is one of the Under-resourced neighbourhood/area areas in Makassar City, South Sulawesi Province. The District Government categorizes the area as a Under-resourced neighbourhood/area area following regional regulations from 2015 to 2020. Over time, the area has increased because Tallo Village is located in a strategic economic area, the Center for Trade, Trade and Services Economy, Makassar City, South Sulawesi. Physical development took place in this area without any planning process. This impacts the deviation of the use of space, resulting in the inadequate arrangement of buildings in this area. However, the response from stakeholders (government, community and private sector) has been slow. It will have a massive environmental degradation impact on the coastal area of Agampacayya, Tallo Vilage. This study aimed to formulate a strategy for developing Under-resourced neighbourhood/area settlements in Tallo Vilage, Kampung Nelayan. This descriptive research used two analysis methods: quantitatively to answer the first problem and qualitatively to answer the second and third problems. The results showed that the settlement of Kampung Nelayan, Tallo Village was included in the village typology with a medium to high category of Under-resourced neighbourhood/areas. The SWOT analysis results show that handling Under-resourced neighbourhood/area settlements in Kampung Nelayan Tallo Village can be done through strategic combinations of strengths and opportunities to overcome existing weaknesses and threats. The results of the calculation of the strategy formulation show that handling the treatment of Kampung Nelayan Under-resourced neighbourhood/areas prioritizes strategies from a combination of strengths (S) - Opportunities (O) for the development of Under-resourced neighbourhood/area settlements in Kampung Nalayan Tallo Village.

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Urban green space development plans and strategies in Sorong city Southwest Papua Province

Arnold Idie,

Rudi A. Maturbongs,

Benidiktus Tanujaya

et al. 2023

World J. Adv. Res. Rev.

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The city administration considers implementing urban green open spaces a viable solution to meet Indonesia's Folu Net Sink 2030 target and the Long-Term Strategy for Low Carbon and Climate Resilience (LTS LCCR) 2050. This initiative addresses the urban environment's declining carrying capacity and resilience. The current urban green open space development level in Sorong City stands at 8.21%, which falls short of the 30% target mandated by the central government. The utilization of SWOT analysis is employed as a means to construct comprehensive plans and strategies. The findings indicate that the IFE value is 2.38, while the EFE value is 2.27. To mitigate the effects of potential threats, it is essential to ascertain the defensive mechanisms employed by the entity under consideration. A total of 110 weakness-threat (WT) strategies were identified through the collaborative efforts of managers and municipal environmental planners, who combined 10 weakness aspects with 11 threat components. Regrettably, a limited number of these hypothetical solutions demonstrated satisfactory performance. The Urban Green Open Space Development (UGOSD) initiative in Southwest Papua has found six viable Wakness-Threat (WT) alternatives to enhance the urban green infrastructure system.

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Green Hotel Promotion Strategy in Bali: A Study Using SWOT Analysis

Cited by 5 publications

References 11 publications

Application of SWOT analysis to justify the strategy of hotel business enterprises

Application of SWOT analysis to justify the strategy of hotel business enterprises

The strategy of handling the settlements for Under-resourced neighbourhood/area fishermen’s of Tallo Village

Urban green space development plans and strategies in Sorong city Southwest Papua Province

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