The Effect of Green Supply Chain Management Practices on the Competitive Advantages and Organizational Performance

Astawa, I Ketut; Pirzada, Kashan; Budarma, I Ketut; Widhari, Cokorda Istri Sri; Suardani, Anak Agung Putri

doi:10.17512/pjms.2021.24.1.03

Cited by 16 publications

(8 citation statements)

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“…In other words, it can be assumed that land use only has an effect of 8.86 percent to make guests willing to pay more to stay at Kampung Lumbung. This is different from previous studies that were used as references in this study, such as research from [5] and [2]; the results of both studies show that green hotels have a significant and significant effect on willingness to pay. This difference in results could be due to different demographics.…”

Section: Effect Of Land Use On Willingness To Pay Morecontrasting

confidence: 99%

The Insignificant Impact of Eco-Green Concept as a Marketing Strategy in the Hospitality Industry

Mahendra Susanto,

Agfianto

2023

E3S Web Conf.

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Batu City is well-known to visitors as one of the leading tourism destinations in East Java Province. This condition raises the rapid growth of the area’s primary and supporting tourism industries. The increasingly rapid business growth has led to stricter business competition and forced business owners in this sector to adapt and evaluate opportunities to maintain the sustainability of their business. Furthermore, various business innovations are carried out by industries hoping that tourists, including the hospitality industry, will still use their companies. One of the hospitality concepts favored by tourists is the eco-green concept, in which hotels implement environmentally friendly values as the primary strategy for attracting tourists. Is this the right decision and strategy? This study aims to assess the level of significance of the eco-green concept as a marketing tool by companies. This research was conducted in Kampung Lumbung EcoBoutique Hotel Batu, where the hotel was the first accommodation to implement the eco-green concept in Batu City since 2006. Data were collected by distributing questionnaires to guests, interviews with hotel managers, observation, documentation, and literature study. Multiple linear regression with practical and relative contributions is used to analyze the effect value. The main results from this study indicate that the eco-green concept does not significantly impact marketing strategies in the hospitality industry. It happens because there are different values between guest expectations and management’s understanding of the concept of an environmentally friendly hotel. The results also show that adaptation to technological advances is needed to meet guest expectations and maximize the concept of environmentally friendly hotels as a marketing strategy to achieve business goals.

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Section: Effect Of Land Use On Willingness To Pay Morecontrasting

confidence: 99%

The Insignificant Impact of Eco-Green Concept as a Marketing Strategy in the Hospitality Industry

Mahendra Susanto,

Agfianto

2023

E3S Web Conf.

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“…Sustainable practices in a hotel refer to product availing strategies based on demand. Due to the increasing demand for green products, hotels continuously innovate their production patterns by adopting business models that focus on green practices to gain a competitive advantage (Astawa et al, 2021). Nevertheless, the results obtained in this study show that green marketing does not have a significant effect on green innovation (β=0.062).…”

Section: Conclusion and Discussionmentioning

confidence: 58%

How Green Marketing Influences Customers’ Green Behavioral Intentions in the Context of Hot-Spring Hotels

Cheng

Chang

Cheng

et al. 2022

JoTS

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This study explores the mediating effects of green innovation, green image, and green perceived value on the relationship between green marketing and green behavioral intention to understand the impact of green marketing on customers’ green behavioral intentions in the context of hot-spring hotels. Additionally, the moderating effect of destination trust on the relationships among green innovation, green image, green perceived value, and the green behavioral intention was also explored. A total of 300 valid responses were collected from hot-spring hotel customers in Jiaoxi, Taiwan. Structural equation modeling was used to analyze the data. The results revealed the following: (1) green image and green perceived value mediates the relationship between green marketing and behavioral intention, among which green perceived value showed a stronger mediating effect; (2) green innovation does not mediate the relationship between green marketing and behavioral intention, implying that the degree of green innovation services provided by hot-spring hotels does not provide customers with a memorable experience; (3) the effects of green innovation, green image, and green perceived value on green behavioral intention were moderated by destination trust, indicating that hot-spring hotel operators need to pay attention to customers’ perception of destination trust. On the whole, customers’ trust in tourist areas and their recognition of the green marketing activities of hot-spring hotels seem to have green consumption value, which positively impacts customers’ green behavioral intentions, thereby bringing economic benefits to hot-spring hotels.

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“…As part of the digital transition to the development of the national economy, many normative acts have been adopted (Kwilinski et al, 2020;Rovňák et al, 2022) and comprehensive studies are being carried out (Vyshnevskyi et al, 2019;Orbik and Zozulakova, 2019;Vyshnevskyi et al, 2020;Albu and Albu, 2021;Kurniawan et al, 2022;Ma and Zhu, 2022;Ozturk and Ullah, 2022;Purnomo et al, 2022;Reza-Gharehbagh et al, 2022;Yang et al, 2022;Zhou et al, 2022;Orzeł and Wolniak, 2022;Brodny and Tutak, 2022;Mynenko and Lyulyov, 2022;Mańka-Szulik and Krawczyk, 2022; The situation is the same with the second trendthe transition to a green economy (European Commission, 2019;Kwilinski et al, 2019;Kuzior et al, 2019;Kuzior et al, 2021;Dźwigoł et al, 2021;Dzwigol et al, 2021;Astawa et al, 2021;Midor, 2022, Deja et al 2019. These questions are often examined simultaneously in many studies (Bonire and Gbenga-Ilori, 2021;Stoican and Chirieac, 2021;Li, Liu and Ni, 2021;Nham and Ha, 2022;Li and Wang, 2022;Zhang et al, 2022a;Zhang et al, 2022b).…”

Section: Literature Reviewmentioning

confidence: 99%

Assessment of the Impact of Digitalization on Greenhouse Gas Emissions on the Example of EU Member States

Kuzior

Vyshnevskyi

Трушкіна

2022

Production Engineering Archives

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Digitization and climate neutrality are among the development priorities of EU member states. This causes wide scientific and practical interest in the description of these processes, including their mutual influence. In this case, digitalization is a factor, and climate neutrality, largely characterized by green-house gas emissions, is the answer. Therefore, the purpose of the study is to assess the impact of digitalization on greenhouse gas emissions using the example of EU member states. The scientific novelty of the obtained results is the proposition of hypotheses, the proof of which will allow us to estimate the level of influence of the digitalization process on the volume of greenhouse gases per capita of the EU member states using economic and mathematical tools. It is justified that the direct impact of digitalization on the level of greenhouse gas emissions cannot be considered significant and statistically significant. The impact of digitalization on the processes of reducing greenhouse gas emissions with a delay of 1 to 4 years has not been identified. Considering the low degree of correlation-regression dependence between greenhouse gas emissions and the level of digitization, it can be assumed that either (1) other factors have a significant impact (list), or (2) the observation horizon is “captured” only by the part of the Kuznets curve, which corresponds to the descending part parabolas. Consequently, the conducted analysis shows that there are serious reasons to believe that digitalization is not the main (leading) factor in reducing greenhouse gas emissions. This necessitates further research with the inclusion of a wide range of variables (related to regulatory policy, tax policy, investment policy, the culture of consumption) in the model.

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The Effect of Green Supply Chain Management Practices on the Competitive Advantages and Organizational Performance

Cited by 16 publications

References 0 publications

The Insignificant Impact of Eco-Green Concept as a Marketing Strategy in the Hospitality Industry

The Insignificant Impact of Eco-Green Concept as a Marketing Strategy in the Hospitality Industry

How Green Marketing Influences Customers’ Green Behavioral Intentions in the Context of Hot-Spring Hotels

Assessment of the Impact of Digitalization on Greenhouse Gas Emissions on the Example of EU Member States

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