The Insignificant Impact of Eco-Green Concept as a Marketing Strategy in the Hospitality Industry
Joko Mahendra Susanto,
Tomi Agfianto
Abstract:Batu City is well-known to visitors as one of the leading tourism destinations in East Java Province. This condition raises the rapid growth of the area’s primary and supporting tourism industries. The increasingly rapid business growth has led to stricter business competition and forced business owners in this sector to adapt and evaluate opportunities to maintain the sustainability of their business. Furthermore, various business innovations are carried out by industries hoping that tourists, including the h… Show more
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