Purpose
The purpose of this paper is to analyze the relationship between strategic assets and the launch of new products in technology-based incubators (TBIs) in Brazil.
Design/methodology/approach
The authors applied two surveys, one for the universe of TBIs’ managers in the state of Sao Paulo, Brazil, and the other to the incubated firms’ managers/owners. Two statistical techniques were used: correlation analysis and multiple linear regression.
Findings
The main finding of this paper is that TBIs’ strategies focusing on the supply of knowledge assets and the creation of relationship assets are more effective than strategies focused only on the supply of physical infrastructure for firms located in incubators.
Research limitations/implications
Because the sample of 100 respondents of incubated companies was the result of a non-probabilistic convenience sampling, the outcomes also cannot be generalized.
Practical implications
For managers of TBIs, there is a challenge to focus on the supply of intangible and high value added assets for incubated firms. For managers/owners of incubated firms, the authors provide an orientation to what they should seek or demand when deciding where to place their business in a TBI. For the government, the results of this research may help to formulate public policies to support and incentivize TBIs. For investors, the results can help to define where to seek the most innovative projects.
Social implications
Innovation and entrepreneurship are understood as sources of wealth creation and social development.
Originality/value
The authors propose in this paper that there is a theoretical gap between traditional theories of innovation and entrepreneurship and the strategic behavior and performance of business incubators and their interconnected stakeholders. Here the authors seek to bridge this gap.
This study investigates the use of country of origin image (COI) by an emerging market multinational (EMMN) on their internationalization process.To this end, we integrateCOIliteraturewith the attributes that make up Brazils image abroad.This study conducts aqualitative and descriptive approach using the single case study on the case of the Brazilian company Natura CosmticosS.A. Caseanalysis,relying on discourse analysis, allowed us to find out that the company uses COI as part of its international strategy; COI attributes can be used positively by an EMMN and might contribute to their image abroad.About the first finding, thestudy also points out ways Natura integrates Brazilianness attributes into its international marketing strategy, since Naturas competitive differential is sustained onproductdevelopment based on the biodiversity of Brazilian fauna and flora. Our study shows ways how an EMMN might use COI concept into their international marketing strategy in order to build their image abroad and differentiate itself positively.
The present paper presents a descriptive study regarding practices and indicators related to social and environmental management in business incubators in the State of São Paulo, Brazil. The objective is to analyze how sustainability has been taken into consideration in managerial decisions and in daily actions, as well as the adoption of social and environmental indicators. The research procedure is based on both quantitative and qualitative research. We chose managers from 37 incubators to answer questionnaires and we conducted semi-structured interviews to collect data. The outcomes show that, despite being aware of the importance of the adoption of sustainability practices and indicators, incubators are far from being sustainable. None of them has social responsibility certifications and, despite the common awareness, all managerial planning is still based on financial issues. Therefore, our study demonstrates there is a great potential to be explored when it comes to social and environmental management in incubators. To conclude the paper, we make recommendations for managers of business incubators regarding this issue.
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