The environmental disaster that occurred in the city of Mariana, located in the State of Minas Gerais, by the end of 2015 is considered the largest one taking place in Brazil. The dam collapse, whose responsibility was attributed to the mining company Samarco S.A., was responsible for the 34 million cubic meters mining waste washed across Doce River, which destroyed the city of Bento Rodrigues and killed nineteen people. The purpose of this study is to demonstrate the relationship between the actions taken by Samarco and Renova Foundation and their most salient stakeholders in the city of Mariana, and its influence on the social license to operate. In order to fulfil such goal, the theoretical review approaches issues related to sustainability, stakeholders and social license to operate. This is a single case study since the object of our study is unique and meaningful and can be useful in analyzing similar cases. The primary data collection was accomplished through visits and interviews accomplished with salient stakeholders involved with the dam collapse. It was also possible to analyze secondary data, such as documents provided by the company, media reports and police investigation. After fulfilling the secondary objectives of the research, it was possible to conclude that the disaster was no fatality; Samarco seemed to be more inclined to generate profitespecially after the plunge in commodity pricesthan to focus on the security of its employees and communities surrounding the company. Despite the dissatisfaction of several stakeholders, the company would still be awarded with a social license to operate, considering that several communities still rely on mining as the main source of income and tax collection.
Innovation is an important way for corporations to increase their competitiveness. An analysis of the literature on innovation shows that almost all studies in that field keep focus on large companies. To overcome such gap, this paper focuses on the study of the Innovation Management in micro, small and medium-sized enterprise. The purpose of this study is to assess the most relevant factors related to Innovation Management of companies that compose the Electronic Valley, a cluster located in Brazil. The following dimensions regarding innovation will be herein analyzed: Strategy, Internal Processes, External Environment, Organization and Culture. Another indicator we considered is Innovative Performance, which was investigated based on data provided by the companies we analyzed.The quantitative research approached 41 corporations, approximately 28% of the general population. The regression analysis showed that the five dimensions of Innovation Management are directly associated with Innovative Performance;Culture is the most relevant variable.
Agradeço ao professor e orientador Moacir de Miranda Oliveira Júnior, pela oportunidade aberta em minha vida acadêmica e profissional, por todo auxílio prestado e pela motivação nos meus momentos de dúvidas ou esmorecimento. Agradeço também à amiga pós-graduanda Claudia Pavani por todas as conversas, fossem de conteúdo acadêmico e profissional ou apenas divagações sobre a vida, ao longo das inúmeras viagens para Santa Rita. Gostaria de agradecer aos professores Roberto Sbragia e José Roberto Cunha pelos valiosos insights e sugestões no momento do exame de qualificação. Agradeço à equipe da FAI, Sandra Carvalho, Aline Faria e Natália Vasconcelos, por todo suporte oferecido a este trabalho. Por fim, também gostaria de agradecer a todos aqueles que conviveram comigo no período do mestrado e que, de uma forma ou de outra, contribuíram para a superação de mais esta etapa em minha vida. Obrigado! iii "Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover." Mark Twain iv RESUMO A inovação é um importante meio para que as empresas possam aumentar sua competitividade e assim sobreviver em um cenário de economia global e mercados cada vez mais exigentes. Partindo de uma extensa pesquisa na literatura sobre inovação, nota-se uma abundância de estudos sobre este tema. Porém, a quase totalidade deles está direcionada para grandes empresas. Para minimizar esta lacuna, este trabalho teve como foco o estudo da Gestão da Inovação em empresas de micro, pequeno e médio porte. Esta delimitação justificase por este segmento representar uma parcela significativa da economia nacional, mas, como já é sabido, seus índices de sobrevivência ainda são baixos. O objetivo deste estudo é avaliar o grau de maturidade no tocante à Gestão da Inovação das empresas pertencentes ao Arranjo Produtivo Local do Vale da Eletrônica, localizado em Santa Rita do Sapucaí. Para tanto, estudou-se as práticas da Gestão da Inovação das empresas da amostra. Foram analisadas cinco dimensões que a compõe: Estratégia, Processos Internos, Ambiente Externo, Organização e Cultura. Outro indicador analisado foi o Desempenho Inovativo alcançado por essas empresas nos três anos anteriores à coleta. O resultado foi que todas as dimensões da Gestão da Inovação possuem uma associação direta com o Desempenho Inovativo, quando analisadas separadamente. No entanto, a análise de regressão múltipla revelou que devido à alta correlação entre as variáveis independentes, bastou a variável Cultura para demonstrar a relação positiva e linear com o Desempenho Inovativo. Ao final do estudo, concluiu-se que empresas que adotam práticas ligadas à Gestão da Inovação tem um Desempenho Inovativo superior.
Double Blind Review System Scientific Editor Ilan AvrichirCorporate branding is increasingly gaining relevance in companies' internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and shows the corporate brand as a critical capability in relationships with different stakeholders. A literature review explores corporate branding approaches in international business. In addition, a quantitative exploratory study was conducted using a survey with 297 management-level professionals in Brazil in order to find out if company operation scopes, whether local or multinational, interfere with views on corporate branding. The findings highlight the construction of identity in multinationals as one of the main reasons for adopting corporate brands. However, company operation scopes do not significantly interfere with the hierarchy of reasons perceived as important in the adoption of corporate branding. An emphasis on the concept of corporate branding based on organizational identity was noted among respondents who work at multinationals, showing the relevance of this topic for future research.
The present paper presents a descriptive study regarding practices and indicators related to social and environmental management in business incubators in the State of São Paulo, Brazil. The objective is to analyze how sustainability has been taken into consideration in managerial decisions and in daily actions, as well as the adoption of social and environmental indicators. The research procedure is based on both quantitative and qualitative research. We chose managers from 37 incubators to answer questionnaires and we conducted semi-structured interviews to collect data. The outcomes show that, despite being aware of the importance of the adoption of sustainability practices and indicators, incubators are far from being sustainable. None of them has social responsibility certifications and, despite the common awareness, all managerial planning is still based on financial issues. Therefore, our study demonstrates there is a great potential to be explored when it comes to social and environmental management in incubators. To conclude the paper, we make recommendations for managers of business incubators regarding this issue.
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