This study is built upon empirical testing of an exceedingly important theme of Customer Experience Management (CEM). It prompts positive behavioural intentions of the shoppers visiting the banks with a fundamental component of customer satisfaction by using social exchange theory. Data (N = 330) was collected by utilizing a survey strategy through convenience sampling and cross-sectional research design. SPSS 20 and AMOS 22 were applied for the data analysis. To evaluate the hidden system of customer satisfaction in the relationship between CEM and Positive Word of Mouth (PWoM), a contemporary methodology (the process by Andrew Hayes) was exploited. The regression analysis results completely bolstered all the immediate connections of the examination through the outcomes somewhat upheld the mediating role of customer satisfaction with CEM and PWoM. In light of the investigation findings, it is recommended that CEM is a necessary part of the long-haul vision of the banking division to achieve a lasting competitive advantage. This investigation opens up a novel side in the writing of CEM and its association with other emotional and behavioural constructs. The findings of this study will enable managers to understand better the results of satisfied customers in response to the benefits provided by the banks to customers. This will ultimately generate loyal customers with high intentions to spread PWoM related to banking services. Therefore, it is highly recommended that banks concentrate on activities that can create long-term benefits for banks rather than generate short-term profitability benefits.

Purpose This paper aims to propose a user adoption model of human resource information system (HRIS) in the Jordanian public sector by integrating the task technology fit (TTF) model and the unified theory of acceptance and usage of technology (UTAUT). Design/methodology/approach Using a quantitative approach, survey data were collected using an online survey from employees working in four different public organizations in Jordan, and structural equation modelling has been used to validate the research model. Findings The study found that among the constructs of the UTAUT model performance expectancy, social influence and facilitating condition have a significant effect on users’ behavioural intention to adopt HRIS. Furthermore, the results also reveal that effort expectancy has an insignificant effect on adoption behaviour. The findings also show that all TTF hypotheses were supported by the data collected. Both task characteristics and technology characteristics have a significant effect on the TTF construct, which further determines users’ adoption behaviour. Originality/value These findings contribute to the extant academic literature and have practical implications, improving the understanding of the HRIS adoption and use in public sector organizations.

The objective of this study is to investigate the factors that influence the use of social media apps as a procedural learning tool during COVID-19. The primary aim of this research is to assess the impacts of content quality, task technology fit, vividness, and anxiety on perceived usefulness, and the impact of PEOU on and PU desire to use for procedural learning. Data was collected through an online questionnaire from 313 Tiktok users. The findings revealed that content quality, task technology fit, and vividness have a significant influence on overall effectiveness. The results also indicated that PEOU and PU have a strong favourable effect on the purpose to use for procedural learning. The structural equation modeling result revealed that all of the hypotheses were supported.

No abstract

The idea of Corporate Social Responsibility (CSR) was acknowledge worldwide in 90s. First time the concept of CSR was developed in 1950 and that time it is familiar such as social responsibility. In 1953, Howard Bowen reported first dissemination about CSR and it's planed in the format of book in market. Between strong firms CSR is main part of each organizations corporate strategy. The concept of CSR is new in Pakistan so its awareness is not clear. The aim of project is that to check the impact of CSR on firm's financial performance. The research question of study is that is there any relationship between dependent variable (financial performance) and independent variable CSR? In literature review many researcher find out the relationship between CSR and firms financial performance. Some researcher find positive impact of CSR on firms financial performance, some researcher find negative effect of CSR on financial performance of firms and as well as some researcher find no relationship between CSR and financial performance of firms. Present study proved that negative impact of CSR on ROA and ROE through statistical analysis. When spent more on CSR then ROA and ROE is decrease. Results shows positive impact between CSR and financial performance of Pakistani banks. The impact of CSR on financial performance tells about social performance of banks of Pakistan.