Enhanced usage of digital approaches and Enterprise Social Systems (ESS) in SMEs due to Covid-19 has raised several unanswered questions related to motivation, concerns, and productivity of employees. This study aims to explore the underlying mechanism of knowledge sharing through ESS between motivations, concerns, and productivity. Using a quantitative survey approach this study analyzed 352 employees from Malaysian SMEs. The results revealed that utilitarian and hedonic motivation positively, while privacy concerns negatively influenced employee productivity. Additionally, the mediating role of knowledge sharing using ESS was also proved by study results. Several key policy insights and future research directions are suggested.

The objective of this study is to investigate the factors that influence the use of social media apps as a procedural learning tool during COVID-19. The primary aim of this research is to assess the impacts of content quality, task technology fit, vividness, and anxiety on perceived usefulness, and the impact of PEOU on and PU desire to use for procedural learning. Data was collected through an online questionnaire from 313 Tiktok users. The findings revealed that content quality, task technology fit, and vividness have a significant influence on overall effectiveness. The results also indicated that PEOU and PU have a strong favourable effect on the purpose to use for procedural learning. The structural equation modeling result revealed that all of the hypotheses were supported.

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Based on the customer value theory, this research aims to learn why people in the Baltic European countries are interested in purchasing smart LED lights from online retailers such as Alibaba and AliExpress. The relationship between price utility, function utility, self-image, aesthetics, playfulness, and intention to purchase smart LED lights from Alibaba and AliExpress in the Baltic European states was studied using an online questionnaire with 322 participants. According to structural equation modeling (SEM), pricing utility benefits employees' happiness in their jobs. Established theoretical frameworks like the customer value theory support these novel conclusions. They provide workers and practitioners with fresh perspectives on strategically elevating aesthetics and playfulness. Our findings indicate that consumers' sense of social identity and sense of humor plays a significant role in determining what they prioritize when making purchases. Several substantial policy suggestions, requests for further research, and potential theoretical and practical implications are made.