This article presents new concept of a systematic approach to quality management of marketing communication. The major research objective was to develop a method which facilitates efficient quality management of marketing communication in a holistic manner. The elements of marketing communication are defined, and the subsystem of marketing information is distinguished. A qualitative model of marketing communication was developed referring to the basics of Qualitology and the principles of qualitative modeling, valuation and systemic approach. Using the ENV and OTSM model of TRIZ contradiction, the problem of qualitative contradictions in the marketing communication system was indicated. Grey Incidence Analysis and Theory of Correlation and Regression are used to identify the structure of marketing communication and to find contradictions within its structure. The inventive principles for solving contradictions in the field of marketing are indicated. The innovative aspect of the research consists of an application of qualitative modeling, methods of Grey System Theory and Theory of Correlation and Regression, and methods of Theory of Inventive Problem Solving. The method introduced enables the recognition and classification of contradictions on its impact for marketing communication quality. In the last section, the direction for further research in the field of systematic thinking application for marketing communication quality management is indicated.
Purpose:The main purpose of this article is to present the views of employee mediators on the importance of the intra-organizational culture of communication in a crisis situation in an organization and employers' use of employee mediation as a way to improve internal communication in the organization and to overcome the crisis within the organization. The main goal of the work is to investigate whether the high communication culture in the organization has a direct impact on the number of labor disputes, and in the case of commencement of employee mediation, at the end of mediation with a settlement/agreement. Design/Methodology/Approach: The article uses qualitative and quantitative research. The research tool was supervised telephone surveys, containing questions and statements about the opinion on the impact of the culture of internal communication in the organization on the occurrence of labor disputes and the course of employee mediation. The survey was preceded by a series of in-depth, unstructured expert interviews with employee mediators. Findings: The higher the culture of internal communication of the organization, the fewer crisis situations in the organization caused by labor disputes, and the greater the chance of reaching a settlement in the event of initiating employee mediation. Practical Implications: The results can be used to build a high culture of internal communication within an organization. The achieved results may turn out to be particularly useful for organizations in crisis situations (such as, for example, labor disputes) and those that want to prevent the emergence of crises in the future. Originality / Value: This study is an initial effort in exploring the intra-organizational culture of communication in the context of employee mediation.
Purpose:The basic purpose of the research was to check whether persons from Wielkopolska province with locomotor system or vision disabilities have access to mediation. If negative, to find the reasons. Design/Methodology/Approach: This article presents the qualitative-quantitative studies applied. The research tool were supervised telephone surveys containing answers and utterances concerning opinions on the availability of mediation for persons with locomotor system and vision disabilities, and on any existing barriers within this scope. Findings: The lack of sufficient knowledge of mediation and the existing urban and architectural barriers cause that mediation is not readily available and is not used by persons with locomotor and sight disabilities in Wielkopolska.Practical Implications: The findings may be used in further studies on disabled persons' access to mediation in Poland. The results may be particularly useful for mediators, and organisations dealing with mediation, in developing standards of mediation with the participation of disabled persons. Originality/Value: This is the initial effort in studying the matter of disabled persons' access to mediation in Poland.
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