The service industry plays an important role in a nation's economy including higher education services. The performance of the quality of higher education services is determined by the quality of service delivery provided to the students. Quality of service in education is determined by the extent to which student needs and expectations can be met. How well students will later perceive the quality of their educational services will greatly contribute to the continuity of universities in the dynamics of long-term competition. The purpose of this study was to examine and analyze how the quality of service of Maranatha Christian University is viewed from the gap between the service experienced and the expected service. The service quality measurement instrument uses seven factors: contact personnel (faculty/ lecturer), reputation, physical evidence, contact personnel (administration), curriculum, responsiveness, and access to facilities. The technique used is simple random sampling with 418 respondents. Measurement instruments are tested using validity test, reliability test, and Importance and Performance Analysis (IPA). Based on the results of data processing using IPA five things that have not been matched as expected by the student when the five things are considered important by students. These are classroom arrangement, classroom comfort, immediate announcement notice, availability of parking space, and availability of access to nonclassroom learning. Keywords: IPA; Service Quality
Abstrak - La Fresa sebagai salah satu perusahaan di Lembang memiliki beberapa unit bisnis, salah satu bisnis yang menjadi perhatian khusus adalah wisata stroberi. Hampir semua agrowisata strawberry menawarkan produk dan layanan serupa kepada setiap konsumen. Agar dapat bersaing dan unggul, agrowisata harus mampu berorientasi pada proses pemenuhan keinginan dan kebutuhan konsumen. Oleh karena itu, Jurusan Manajemen Universitas Kristen Maranatha melakukan kegiatan Penelitian dan Pengabdian kepada Masyarakat untuk mengoptimalkan strategi pemasaran La Fresa. Kegiatan ini terdiri dari tiga tahap: (1) identifikasi Segmen, Penargetan, dan Positining (STP), serta bauran pemasaran yang telah dilakukan oleh La Fresa dengan teknik Diskusi Kelompok Fokus (FGD); (2) identifikasi preferensi konsumen untuk agrowisata stroberi dan mengusulkan program pemasaran khusus ke La Fresa dengan teknik distribusi kuesioner; (3) presentasi dan konseling hasil dari FGD dan Riset Pasar.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning Abstract - La Fresa as one of the corporations in Lembang has several business units, one of the businesses that is of particular concern is strawberry tourism. Almost all strawberry agrotourism offers similar products and services to each consumer. In order to be able to compete and excel, agrotourism must be able to be oriented towards the process of fulfilling consumer desires and needs. Therefore, Departement of Management Maranatha Christian University conducts Research and Community Service activities in order to optimize marketing strategy La Fresa. This activity consists of three stages: (1) identification of Segments, Targeting, and Positining (STP), as well as the marketing mix that has been carried out by La Fresa with Focus Group Discussion (FGD) techniques; (2) identification of consumers' preferences for strawberry agrotourism and proposed specific marketing programs to La Fresa with questionnaire distribution techniques; (3) presentation and counseling of results from the FGD and Market Research.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning
Universities must take an active role in providing services to their communities, particularly to the youth. The Faculty of Economics at Maranatha Christian University and the Christian Education Agency Penabur collaborated to host an online webinar on a life skills program in business and entrepreneurship. Participants in the program are high school students from Generation Z, who value encouragement, practicality, and financial stability in their time. This program aims to make every participant willing and capable of seeing, knowing, understanding, and being motivated to engage in business and entrepreneurial practices such as personal finance management, small business development, and capital market investing. Distance learning, which is done online and includes interaction and discussion, is the method used. More than 70% of those who took part in the three-day virtual learning activities expressed positive attitudes and intentions. They are commonly very enthusiastic about attending future webinars on investment, business, and entrepreneurship.
Kepuasan kerja dosen dipengaruhi oleh banyak hal dan hal ini dapat meningkatkan atau menurunkan kepuasan kerja mereka. Jenjang Jabatan Akademik merupakan salah satu prediktor untuk mengukur kepuasan kerja dosen. Tujuan penelitian ini adalah untuk menguji dan menganalisis apakah ada perbedaan kepuasan kerja berdasarkan Jenjang Jabatan Akademik. Sampel dalam penelitian ini adalah dosen di salah satu perguruan tinggi swasta di Bandung, pengambilan sampel memakai probability sampling dengan simple random sampling. Metode studi literatur, survei dengan kuesioner, wawancara, dan juga focus group discussion (FGD) sebagai metode pengumpulan data. Uji instrumen memakai uji validitas dan reliabilitas, serta analisis data memakai ANOVA. Simpulannya, ada perbedaan kepuasan kerja berdasarkan Jenjang Jabatan Akademik, semakin tinggi Jenjang Jabatan Akademik, semakin tinggi pula kepuasan kerjanya. Berdasarkan mean, kepuasan kerja Lektor Kepala sebesar 4.568, Lektor 4.038, Asisten Ahli 3.505, dan yang belum memiliki Jenjang Jabatan Akademik 2.673. Facet kepuasan kerja yang tertinggi dari Lektor Kepala yaitu mereka memiliki kesempatan untuk bekerja sendiri di tempat kerja, puas terhadap gaji apabila dibandingkan dengan jumlah pekerjaan yang mereka lakukan, dan kebebasan untuk menggunakan penilaian mereka sendiri. Secara keseluruhan, facet yang paling kecil nilai kepuasan kerjanya adalah kesempatan untuk menjadi “seseorang” di komunitas, maka saran bagi manajemen perguruan tinggi adalah melibatkan dosen dalam pengambilan keputusan, terutama aspek yang memiliki pengaruh langsung pada kinerja dan tingkat kepuasan mereka. Apabila manajemen perguruan tinggi melakukan hal ini, kemungkinan para dosen akan merasa bahwa eksistensi mereka dihargai. Hal ini dapat membuka jalan ke hubungan yang lebih berbasis kepercayaan antara manajemen perguruan tinggi dan para dosen. Bagaimanapun juga, kepuasan kerja para dosen akan menguntungkan semua pihak yang terlibat.
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