Life skill program in business and entrepreneurship

Abstract

Universities must take an active role in providing services to their communities, particularly to the youth. The Faculty of Economics at Maranatha Christian University and the Christian Education Agency Penabur collaborated to host an online webinar on a life skills program in business and entrepreneurship. Participants in the program are high school students from Generation Z, who value encouragement, practicality, and financial stability in their time. This program aims to make every participant willing and capable of seeing, knowing, understanding, and being motivated to engage in business and entrepreneurial practices such as personal finance management, small business development, and capital market investing. Distance learning, which is done online and includes interaction and discussion, is the method used. More than 70% of those who took part in the three-day virtual learning activities expressed positive attitudes and intentions. They are commonly very enthusiastic about attending future webinars on investment, business, and entrepreneurship.

Implementation of the Entrepreneurship Program in Preparing Students Become Entrepreneurs

“…The main reason for implementing the entrepreneurship program in high schools is the high unemployment rate for high school graduates because most graduates do not continue their education to tertiary institutions. More than 50% of the journal articles analyzed stated that entrepreneurship is one of the solutions in reducing unemployment because competition in the business world is getting higher, causing the opportunity to find work in both private companies, state-owned enterprises and the government to be quite difficult (Oktapiani et al, 2022;Royami et al, 2022;Royami et al al., 2022;Paus et al, 2022.;Asrori et al, 2022;Kusumandari & Arifiana, 2022;Sudyantara et al, 2022;Dwijayanti et al, 2022;Kumala et al, 2022); Zulfikar & Mayvita, 2022;Setiawan et al, 2022;Host et al, 2022;Khomsun, 2022;Nisa et al, 2022;Mahfuda, 2022;Ahmad, 2022). Therefore, the entrepreneurial mentality needs to be developed as early as possible to form the independent character of students (Rusmansyah, 2022) and also foster a sense of friendship in working together (Pauziah, 2022).…”

“…Volume 4 ( 1 ) 2023, 27-43 E-ISSN 2723-6919, P-ISSN 2746 Various forms of life skills training such as: creative entrepreneurship training with an introduction to business strategy and financial management and Human Resources (HR) (Oktapiani et al, 2022); training on using digital marketing as a business opportunity (Apriyani et al, 2022;Kumala et al, 2022); online store creation training (Mardiyanti & Mantra, 2022); business website ; training through a double track program (Asrori et al, 2022); training on making business concepts and business model canvases (Kusumandari & Arifiana, 2022); training in preparing business plans, personal branding, communication skills, online business development (Sudyantara et al, 2022); photoshop and graphic design training (Dewi et al, 2021); e-marketplace creation training (Dwijayanti et al, 2022); instant yogurt making training (Rusmansyah, 2022); training on making edible water bottles as environmentally friendly products and alternative products to replace plastic cups (Zulfikar & Mayvita, 2022); motivational training for building small businesses (Ambarita et al, 2022;Setiawan et al, 2022).…”