Literacy at higher education institutions in Indonesia is at a low level where BPS 2018 data states that of the total Indonesian population aged 15 years and over who participated in higher education at 18.59% of the pure enrollment rate at the level of education in Indonesia. That means that Indonesians who continue their education to higher level are lower than those who go straight to work after graduating from high school. The low level of literacy in general is in line with the low economic literacy and Islamic economics, especially at Islamic higher education institutions. This is proven by the low knowledge of students about financial literacy that has an impact on individual financial management. Based on the background of the problem, the significance of Islamic economic literacy at universities in Indonesia needs to be studied and researched both terrorically and practically. Therefore, the purpose of this study is to describe the significance of literacy in higher education institutions in Indonesia. The method used in this research is descriptive qualitative with a literature approach which used to study theories related to literacy, so that it can emerge as to the significance of Islamic economic literacy in universities. The results of this study found that economic literacy is absolute necessities so students can compete globally and even become world-class inventors. But economic literacy alone is not enough, there needs to be values that keep economic activity on track in accordance with religious
Karya ini bertujuan untuk mengindentifikasi model dan bentuk rekrutmen anggotaBadan WakafIndonesia (BWI) Pusat.Sehingga diharapkan dari hasil penulisan ini dapat menjadi bahan atau dasarrujukan bagi lembaga-lembaga wakaf khususnya dalam strategi rekutmen karyawan atau anggotanya,khususnya lembaga wakaf dan zakat yang ada di daerah-daerah pelosok provinsi dalam pengelolaan hartaumat.Dengan Indentifikasi terkait model rekrutmen sangat penting melihat begitu maraknya lembagakeuangan Islam seperti wakaf yang dilakukan oleh sekelompok masyarakat yang belum optimal dalampengelolaan harta tersebut. Dalam mencapai tujuan yang dimaksud, metode yang digunakan dalampenelitian ini adalah metode deskriptif kualitatif dengan menggunakan wawancara sebagai carauntukmemperoleh data.Metode penelitian ini dipilih karena untuk melihat realita yang terbangun secara sosial,hubungan erat antara peneliti dengan subjek yang diteliti dan tekanan situasi yang membentukpenyelidikan. Hasil penelitian ini menunjukkan bahwa model rekrutmen pada BWI Pusat telah tertuangdalam UU Perwakafan tahun 2010 tentang penerimaan dan pemberhentian anggota badan wakaf, dimanajuga disebutkan bahwa anggota badan wakaf harus memiliki kriteria-kritetia khusus seperti ahli hukum,ahli perwakafan dan ahli kelola keuangan maupun investasi.
<p>This research is meant to scrutinize expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province, covering the marketing urgency for company demands and a marketing shift from conventional system to <em>shari’ah</em>-based one. In order to verify this work, the researcher utilizes surveys with purposive sampling method of 20 respondents who are knowledgeable and involved in expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province; and collects data through observation, questionnaires, interviews, and documentations which are analyzed by Internal-External Matrix and Analytical Hierarchy Process.</p><p> </p><table width="100%" cellspacing="0" cellpadding="0"><tbody><tr><td><div><div><p align="center"><em>JESI</em></p><p align="center"><em>JURNAL EKONOMI SYARIAH INDONESIA</em></p></div></div></td></tr></tbody></table>The result of research shows that alternative strategic concept used to develop marketing strategy of Pamela Supermarket at Yogyakarta Special Province based on internal and external factors which are analyzed by Internal-External Matrix are: 1) development and improvement of cooperate networking intensity; 2) improvement of product distribution capacity; 3) improvement of product availability capacity; 4) people purchasing power; and 5) development of product diversification. Besides, according to further analyzed result by Analytical Hierarchy Process, priorities of expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province are: 1) to deal with government –industrial, trade and cooperative agency – to support business operations through workshops; 2) to create new concepts to attract consumers, add product variant, and promote products effectively; 3) to change merchandise position, add product variant, and give good service; 4) to develop product diversification, product distribution system, and work together with small and medium business in villages.<p>To conduct alternative strategy of marketing requires coordination with government and private sectors of economic, social and political fields though the goal of Islamic economic is to pursue <em>shari’ah</em> values and build a blessed business.</p><p>Keyword: Marketing Strategy, Distribution, Diversification</p>
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