Abstract:<p>This research is meant to scrutinize expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province, covering the marketing urgency for company demands and a marketing shift from conventional system to <em>shari’ah</em>-based one. In order to verify this work, the researcher utilizes surveys with purposive sampling method of 20 respondents who are knowledgeable and involved in expansion strategy of Pamela Supermarket marketing at Yogyakarta Special Province; and collects… Show more
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