Kewirausahaan yang dilakukan dalam bentuk UMKM (Usaha Mikro Kecil Menengah), apabila dikelola dengan baik dengan pengetahuan dan keterampilan manajemen yang modern dapat memberi nilai tambah ekonomi dan membuka lapangan kerja baru. Oleh karena itu, perlu pemberdayaan masyarakat untuk menumbuhkan dan meningkatkan kemampuan wirausaha masyarakat. Melalui metode pelatihan dalam bentuk ceramah, diskusi dan simulasi pada masyarakat dan unit UMKM Desa Ponggang, didapatkan hasil adanya peningkatan pemahaman dan kemampuan dalam kewirausahaan dan manajemen komunikasi pemasaran melalui platform digital e-commerce. Saran dalam kegiatan ini adalah perlunya pendampingan sebagai upaya monitoring terhadap keberhasilan program pengabdian masyarakat.
Digital transformation in the village can accelerate the community's welfare. However, until now it is still rare to use digital-based media, especially in public services. Therefore, there is a need for a socialization program, website-based digital infrastructure, and training on the operation of digital platforms in public services. The implementation method starts from the preparation stage, identifying the scope of public services, making website designs, uploading on the internet digital platform, website socialization, and training. The result of the activity is the availability of the Ponggang Village Website page using the Google Site as a public service facility. The Ponggang Village government apparatus is aware of the importance of using digital platforms in service to the community. Operating a digital platform in the form of a website, it shows that village apartments can be practiced well. These results show that the village government and the people of Ponggang Village have a high awareness of using digital platforms to support activities, especially in public services.
Dalam meningkatkan perekonomian desa salah satunya adalah dengan mengembangkan sebagai desa wisata. Desa Talagasari, Serangpanjang, Kabupaten Subang memiliki berbagai keunikan lokal dan sumber daya alam yang mempunyai potensi sebagai produk wisata desa unggulan. Akan tetapi, pengetahuan dan kesadaran terhadap potensi desa yang dimiliki belum terbentuk. Oleh karena itu melalui kegiatan penyiapan masyarakat Desa Talagasari sebagai desa wisata bertujuan untuk membangun kesadaran, pengelolaan secara kelembagaan dan memahami strategi komunikasi pemasaran desa wisata melalui platform digital. Melalui metode ceramah mendapatkan hasil positif, yaitu adanya peningkatan kesadaran dan motivasi untuk mengembangan dan mengelola serta mempromosikan Desa Talagasari sebagai desa wisata. Hal ini dibuktikan dengan rencana pengembangan sebagai desa wisata melalui berbagai peraturan desa yang akan ditetapkan antara Kepala Desa Talagasari dengan warga desa.
Cultural tourism has an important influence on the development of the tourism industry. The travel experience stories of bloggers written through blogs contributed to the initial introduction and impact of other travel planning tours. It can also be used as a reference by tourism agents. However, the travel experience stories of these bloggers have not been structured as themes and memorable experiences. Whereas the core product of the tourism business is a memorable experience. In the perspective of narrative paradigm theory (NPT), a story or narrative is successful as a human communication capable of forming meaning, if it has coherence and truth. . Therefore, this study aims to reveal the narrative structure told by bloggers. So that the meaning and theme of the cultural tourism experience can be understood as a memorable experience. This study uses a qualitative approach with narrative paradigm theory (NPT). The research data as the unit of analysis was collected from the narrative stories of bloggers published on weblogs. Meanwhile, the principle of the grounded theory approach is aimed at uncovering the narrative themes of bloggers. The results of the study explain the narrative of bloggers in cultural tourism that is told through blog pages as narrative rationales because there is coherence and truth so that they form meaning as a positive, enjoyable, and satisfying experience. The category of cultural tourism that bloggers often visit is the category of cultural heritage, such as museums, temple sites, and old buildings, as well as local or traditional villages. The results of this study also found that a series of blogger narratives formed the theme of memorable experiences through cultural tourism, such as spirituality, intellectual national identity, and local uniqueness. Overall this research reveals, the rational structure of the narrative in the blogger's narrative explains the meaning of an impressive experience in cultural tourism as a positive, pleasant, and memorable view that tourists remember after visiting a destination that is categorized as cultural tourism, retold in the form of a story.
Economic development that is carried out by activating Village-Owned Enterprises is explained in the Regulation of the Minister of Villages (Permendesa), Development of Disadvantaged Regions and Transmigration of the Republic of Indonesia Number 4 of 2015 concerning the Establishment, Management and Management and Amendment of Village-Owned Enterprises or so-called BUMDES. The purpose of establishing BUMDES in article 3 states that: (a) improving the village economy; (b) optimizing village assets to be useful for village welfare; (c) increasing community efforts in managing the economic potential of the village; (d) developing inter-village business cooperation plans and / or with third parties; (e) create market opportunities and networks that support citizens' general service needs; (f) open employment; (g) improving the welfare of the community through improving public services, growth and equitable distribution of the village economy; and (h) increase the income of the village community and the original income of the village. The existence of Village-Owned Enterprises as organizations that are business is a strategic step to build the community's economy. This strategic step must certainly be supported by village funds and management training and business communication that can encourage the achievement of the establishment of BUM Desa. Training on business communication management and community culture in the economic empowerment of the Ponggang Serangpanjang Subang village community aims to provide understanding and skills in improving the empowerment of rural communities through the development of tourism and MSMEs through the Village Owned Enterprises. The method used is in the form of business communication management training, with presentation techniques and training simulations for preparing proposals and business letters to the management and members of UMKM through the Ponggang Village Owned Enterprises. The output produced by the management and members can implement the principles of effective business communication management and can build village income sources by managing and creating jobs through tourism development, waste management, processing of agricultural products, plantations and fisheries. Keywords: Strategy, Communication, Business, Empowerment, Society Abstrak Pembangunan ekonomi yang dijalankan dengan mengaktipkan Badan Usaha Milik Desa dijelaskan dalam Peraturan Menteri Desa (Permendesa), Pembangunan Daerah Tertinggal dan Transmigrasi Republik Indonesia Nomor 4 Tahun 2015 tentang Pendirian, Pengurusan dan Pengelolaan dan Perubahan Badan Usaha Milik Desa atau yang disebut dengan BUMDES. Tujuan pendirian BUMDES dalam pasal 3 disebutkan bahwa: (a) meningkatkan perekonomian desa; (b) mengoptimalkan asset desa agar bermanfaat untuk kesejahteraan desa; (c) meningkatkan usaha masyarakat dalam pengelolaan potensi ekonomi desa; (d) mengembangkan rencana kerja sama usaha antar desa dan atau / dengan pihak ketiga; (e) menciptakan peluang dan jaringan pasar yang mendukung kebutuhan layanan umum warga; (f) membuka lapangan kerja; (g) meningkatkan kesejahteraan masyarakat melalui perbaikan pelayanan umum, pertumbuhan dan pemerataan ekonomi desa; dan (h) meningkatkan pendapatan masyarakat desa dan pendapatan asli desa. Keberadaan Badan Usaha Milik Desa sebagai organisasi yang sifatnya bisnis merupakan langkah strategis untuk membangun perekonomian masyarakat. Langkah strategis ini tentunya harus ditunjang dengan dana desa dan pelatihan manajemen serta komunikasi bisnis yang dapat mendorong tercapainya tujuan berdirinya BUM Desa. Pelatihan manajemen komunikasi bisnis dan budaya masyarakat dalam pemberdayaan ekonomi masyarakat desa Ponggang Serangpanjang Subang bertujuan memberikan pemahaman dan ketrampilan dalam meningkatkan pemberdayaan masyarakat desa melalui pembangunan parawisata dan UMKM melalui Badan Usaha Milik Desa.Metode yang digunakan berupa pelatihan manajemen komunikasi bisnis, dengan teknik presentasi dan simulasi pelatihan pembuatan proposal dan surat-surat bisnis kepada pengurus dan anggota UMKM melalui Badan Usaha Milik Desa Ponggang.Luaran yang dihasilkan pengurus dan anggota dapat menjalankan prinsip-prinsip manajemen komunikasi bisnis efektif dan dapat membangun sumber pendapatan desa dengan mengelola dan menciptakan lapangan kerja melalui pembangunan pariwisata, pengolahan limbah, pengolahan hasil pertanian, perkebunan dan perikanan. Kata Kunci: Strategi, Komunikasi, Bisnis, Pemberdayaan, Masyarakat
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