Pengembangan desain kemasan sangat diperlukan guna menghasilkan hasil dan kualitas dari kemasan yang lebih variatif. Kaitannya dengan perkembangan era 4.0 adalah kualitas dari produk yang akan dipasarkan juga terpengaruh dari label pada kemasan. Guna mencitrakan sebuah produk yang lebih unggul selain dari hasil kualitas pada produksinya. Dengan adanya kualitas produk dan kemasan yang menarik menjadikan produk yang dipasarkan kepada masyarakat bisa bersaing dengan baik dengan kualifikasi produk unggulan. Munculnya produk-produk unggulan lain yang memiliki kualifikasi yang baik juga menjadikan daya saing pada produk semakin beragam, entitas pada nilai produk tidak hanya dinilai dari segi kualitas produksi, higienitas, kemasan yang dipakai, namun juga dari kualifikasi branding pada kemasan. Tujuan yang didapatkan pada penyelenggaraan program ini yaitu pengembangan desain kemasan melalui teknologi dalam bentuk analog, digital (software), dan juga website, guna menunjang dan mengankat potensi masyarakat dalam memperluas kemampuan dan keunggulan produknya, sehingga pada proses pemasaran produk yang dihasilkan dapat lebih disebarluaskan tidak hanya pada wilayah lokal saja namun juga dapat disebarluaskan pada cakupan yang lebih luas yaitu nasional dan juga internasional. Pada kegiatan program yang dilakukan ini metode yang digunakan adalah pendampingan tentang bagaimana pelaku UKM dan UMKM dapat mengembangkan dasar dan pola pada produknya melalui desain kemasan dengan bentuk penggambaran desain menggunakan sketsa dasar gambar desain kemasan (analog), dan juga menggunakan desain dengan bentuk digital software. Proses pendampingan dilakukan secara langsung dimana pelaku UKM dan UMKM diberikan pembelajaran secara dasar sehingga diharapkan mampu mengembangkan inovasi dalam bentuk desain kemasarn yang lebih kreatif dan inovatif. Hasil akhir yang diberikan adalah berupa X-banner, dan juga peralatan dasar dalam membuat desain kemasan dasar. Dari bentuk hasil pada penelitian ini adalah pemberian label pada kemasan produk dalam bentuk botol dengan label dan kemasan yang terbaru. Diharapkan dengan hasil ini dapat menunjang potensi dalam pengembangan pemasaran. Kata Kunci: Desain Kemasan, Website, UKM Bumi Cipta Sejahtera Guna Surabaya.
In the development of the creative economy in Indonesia, visual communication design was able to contribute 579.3 billion Rupiah in 2016, but this only contributed 0.06% of the Gross Domestic Product (GDP) of all creative industry sub-sectors. Visual Communication Design is a branch of design science that studies communication concepts and creative expression, techniques and media by utilizing visual or visual elements to convey messages for specific purposes (information or persuasion purposes, namely influencing behavior). There are many things that can be learned in the world of DKV, one of which is animation. This service program aims to introduce high school and vocational students to the world of DKV and animation science in the industrial world. The material presented includes basic knowledge of DKV, animation and job opportunities. Socialization is carried out online using the zoom application. So that the participants who attended could cover all of Indonesia. At the end of the activity a questionnaire will be given to find out the participants' understanding, as much as 92% of participants understand the material presented. In the final conclusion, students have gained an understanding of the world of DKV and animation as one of their considerations in determining their further education.
This research was conducted to find out how attitudes affect brand and brand equity towards brand image. In conducting data retrieval, the technique used is a survey by giving questionnaires to respondents. The population in this study are people who have visited Jember. The number of samples in this study was 130 people. In conducting data analysis, the technique used is Multiple Regression Analysis through the SPSS program. The results of this research are partially the attitude towards the brand has a significant positive effect on brand equity. Still, the brand image does not have a significant positive impact on brand equity. However, a simultaneous attitude towards brand and brand image has a significant positiveeffect
One of the necessities of apartment dwellers is social interaction, which occurs in communal areas. As a result of the COVID-19 epidemic, there are restrictions on social interaction and a call to remain at home. The COVID-19 epidemic alters the function of social rooms in apartments. This study employs a qualitative descriptive approach, characterizing the pattern using a rationalistic approach and explaining the condition of the item. This study aims to determine the number and impact of changes in the intensity of the communal space in apartment buildings as a space for social contact between inhabitants in the new normal period. Changes in the utilization pattern of community space in flats for formal activities, such as the communal, space in the RW and field halls with RT/RW meeting activities, range from high to low intensity. In the meantime, the level of informal activities in communal spaces such as the lobby, gardens/gazebos, and kiosks tends to grow, as speaking, sitting, and playing become more prevalent. Observations indicate that physical adaptations to this pandemic condition remain minimal, at only 17 percent. This is due to a lack of finance and public information regarding how to alter the building's physical components in response to the epidemic. As a result of the cancellation of many gathering events, such as RT/RW meetings, routine recitations, etc., the non-physical level of the epidemic is relatively high, at approximately 66 percent.
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