This article explores some current transformations of the social. It argues for a shift from a model of sociality based on community towards a network sociality. This shift is particularly visible in urban spaces and in the cultural industries. However, it seems to become paradigmatic more widely of the information society. The article is to be read as a cultural hypothesis. In the first part I introduce some examples that document the rise of a network sociality. Most of these examples are drawn from a two-year ethnographic study of London's new media. The second part consists of a critique of some theoretical accounts of contemporary transformations of sociality. The third part is an attempt to outline the concept of network sociality. It is a form of sociality that is ephemeral but intense, it is informational and technological, it combines work and play, it is disembedded and generic, and it emerges in the context of individualization.
This is an article about digital production and the crisis of capitalism. It is about production in the digital commons and its implications for the building of alternatives to a commodified world. As digital production is at the very heart of cognitive capitalism, the digital commons is not just any other disruption of the process of commodification. This is the field of a fierce struggle over the future of the Internet and the future of capitalism itself. It is potentially the moment which moves back the frontiers of measurement, value and quantification towards qualities, values and an expansion of the gift economy. For this potential to unfold, it is vital that those who are giving, sharing, and contributing or the benefit of humanity are supported by global policies that enable them to do so. They have to be supported because their gifts are not based on reciprocity and the obligation to return the gift. This is an argument about the future of digital labour. The article concludes that this could be achieved through a global basic income scheme.Keywords: political economy; gift; digital commons; digital technologies; labour; commodification CommodificationCommodification is a term that describes the transformation of something, a good or a service that does not have an exchange value, into a commodity, into something that can be bought and sold on the market. Before this transformation, the commodity might have been a public good or a common good, or something that did not have any property relations at all. Commodification is a process that originates with, and is driven by, capitalist economies. Commodification turns gifts into commodities. It turns both material things (objects) and immaterial things (services) into goods with a very specific and measurable value.In social theory, the commodification process has received much attention from both Marxist and non-Marxist commentators. There seems to be a broad consensus that commodification is a fact, the capitalist market has become increasingly powerful, pervasive and hegemonic, the logic of the capitalist market colonises and destroys the logic of community, and that the market swallows more and more areas and aspects of life that hitherto have not been regulated by monetary measurement and monetary exchange. We find first theorisations of this view in the work of
This article examines the social side of sharing. It is an attempt to work towards a sociological concept of sharing in the digital age. This is the hypothesis: different forms of sharing have different qualities with respect to the social. Digital technologies bring about new forms of sharing. In order to support this claim I will analyse the social qualities of sharing by focusing on the object, on what is being shared. Using an object-centred analysis it will be argued that digital forms of sharing introduce a new function of sharing. Whereas pre-digital sharing was about exchange, sharing with digital technologies is about exchange and about distribution.
This is a detailed case history of one of London's iconic new media companies, AMX Studios. Some of the changes in this firm, we assume, are not untypical for other firms in this sector. Particularly we want to draw attention to two transformations. The first change in AMX and in London's new media industry more generally refers to the field of industrial relations. What can be observed is a shift from a rather heterarchical towards a more hierarchical organized new media industry, a shift from short-term project networks to long-term client dependency. The second change refers to new media products and services. We want to argue for a shift from cool content production towards consultancy and interactive communications solutions.
One of the most important focuses in social theory within the last decade has been upon the commons. We contribute to the emerging scholarship on the commons. We point out that this literature tends to neglect the workplace. We then argue that the workplace should be included as a potentially important arena of commoning. Going to studies of the workplace, we find that scholarship has implicitly found key emergent elements of commoning within the social relations of work. We develop a concept of the workplace commons, and consider arguments that the workplace commons is merely a fix for capitalism.
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