The emergence of a variety of social media makes it easier for people to find and obtain information. One of the social media that can provide information in the form of audio and visual without any duration limit is YouTube.YouTube HighEnd Magazine is HighEnd magazine's YouTube channel used as a transformation tool for the magazine. This research uses descriptive qualitative method. The purpose of this study is to determine the utilization of social media YouTube as a tool of transformation of HighEnd magazine. Researcher interviewed three different speakers that have different job desks, Larasati Oetomo as digital media officer, Lysia Jessica as editor in chief, and Johan Jang as social media expert. This research uses new media theory and describes media utilization strategies to find out how Highend magazine utilizes YouTube’s social media. This research proves that HighEnd has utilized YouTube social media with six characteristics of New Media as a means of transformation of print media, has also developed strategies in utilizing YouTube based on Audience, Mission, Goal, and Content Strategy.
Indonesia has become the country with the second-highest number of cervical cancer patients. It is the only type of cancer that could be prevented, but the public's understanding is still very low. The urgency of this issue especially applied for the millennial generation. This study discusses the campaigns in the health sector conducted by Indonesia Cervical Cancer Prevention Coalition as an effort to introduce HPV vaccination as primary prevention of cervical cancer, where one of the main strategies used is by maximizing the role of celebrities as opinion leaders. This paper discusses how cervical cancer preventive measures are often seen as sensitive, frightening, and embarrassing by the millennial generation in Indonesia. Aims to obtain information about the use of celebrity opinion leaders as one of the KICKS communication strategies, obstacles faced and how to deal with them. The authors use a qualitative approach, with primary data obtained through interviews with seven informants. By using diffusion of innovation theory approach from Everett M. Rogers, which focuses on the role of opinion leaders, the results of this study show that what is done and said by opinion leaders regarding an innovation can be an important consideration for millennials. Where similarities that celebrities had as a part of the social system help making the message more relevant, memorable, reliable and trustworthy. However, it could not be denied that the use of celebrities as opinion leaders has its advantages and disadvantages, and besides that interpersonal communication is still needed.
Berkomunikasi sering dianggap sesuatu yang simpel, sederhana dan tidak memerlukan suatu keterampilan khusus. Namun berbagai macam masalah komunikasi kerap kali muncul, mulai pada tataran makro di pemerintahan, di korporasi sampai pada level mikro di kehidupan sehari-hari. Berbagai masalah komunikasi sangat penting untuk dipahami lebih dalam agar pada sisi yang lain terus meningkatkan keterampilan berkomunikasi sehingga proses komunikasi berjalan dengan efektif. Terwujudnya komunikasi yang efektif tentu memerlukan ketrampilan komunikasi, salah satunya adalah untuk karier seseorang di segala bidang pekerjaan. Seseorang diharapkan dapat bekerjasama secara efektif dengan orang lain, menyajikan gagasan secara efektif dan lain sebagainya. Metode yang digunakan dalam kegiatan PKM adalah dengan melakukan penyuluhan dengan pihak mitra dengan peserta dari siswa-siswi sekolah menengah kejuruan. Penyuluhan dilakukan secara virtual di tengah pandemic covid 19 dengan mengedepankan simulasi atau roleplay pasa peserta. Penyuluhan ini menunjukkan adanya antusianisme peserta dan juga peningkatan keterampilan berkomunikasi efektif sehingga dapat disarankan untuk dilanjutkan.
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