Penelitian ini membahas kampanye humas di bidang kesehatan yang dilakukan oleh KICKS (Koalisi Indonesia Cegah Kanker Serviks) sebagai salah satu upaya guna mengenalkan vaksinasi HPV sebagai pencegah primer kanker serviks. Menggunakan metode studi kasus dengan pendekatan kualitatif deskriptif, penelitian bertujuan untuk memperoleh informasi mengenai strategi yang sesuai dalam mengenalkan inovasi di bidang kesehatan, hambatan yang dihadapi dan cara menghadapinya. Dengan menganalisa elemen utama difusi inovasi, didukung konsep public relations dan komunikasi kesehatan, hasil penelitian menunjukan bahwa KICKS telah mempertimbangkan 4 elemen utama difusi inovasi, yang terdiri dari inovasi, saluran komunikasi, waktu, dan sistem sosial. Di mana humas KICKS membentuk strategi dengan memaksimalkan penggunaan opinion leader. Menggunakan media massa, new media dan komunikasi interpersonal sebagai saluran komunikasi. Pesan juga diolah dengan mempertimbangkan karakteristik inovasi, dan pada saat ini pengenalan vaksinasi HPV oleh KICKS umumnya baru masuk ke dalam tahap persuasi di dalam proses keputusan inovasi.
Since 1950, the need for global economy related to natural disasters has increased 14 fold. The natural disaster that occured in 2018, put Indonesia into the country with the highest number of victims in the world, which was caused by three rare phenomena. This study discusses about the Desa Tangguh Bencana program as a strategic step for community-based disaster risk reduction in the Pandeglang Regency, which is one of the areas that has the impact of damage and casualties from the tsunami phenomenon in the Sunda Strait. This study aims to obtain information about the activity steps and communication strategies of the program which refers to the concept of disaster mitigation according to George D. Haddow and Kim S. Haddow in 2014. The research method uses a descriptive qualitative approach with an interpretive paradigm. Data was collected through semi-structured interviews and other supporting documents, which were analyzed using the Miles & Huberman method and tested for credibility by triangulation of sources. The results showed that community participation in this program is the main key as a planning initiator to the implementing activities. These disaster risk reduction efforts are carried out by identifying community risks, determining action plans, funding, involving opinion leaders as parties raised by the community, forming messages, to the communication channel mechanism.
Indonesia has become the country with the second-highest number of cervical cancer patients. It is the only type of cancer that could be prevented, but the public's understanding is still very low. The urgency of this issue especially applied for the millennial generation. This study discusses the campaigns in the health sector conducted by Indonesia Cervical Cancer Prevention Coalition as an effort to introduce HPV vaccination as primary prevention of cervical cancer, where one of the main strategies used is by maximizing the role of celebrities as opinion leaders. This paper discusses how cervical cancer preventive measures are often seen as sensitive, frightening, and embarrassing by the millennial generation in Indonesia. Aims to obtain information about the use of celebrity opinion leaders as one of the KICKS communication strategies, obstacles faced and how to deal with them. The authors use a qualitative approach, with primary data obtained through interviews with seven informants. By using diffusion of innovation theory approach from Everett M. Rogers, which focuses on the role of opinion leaders, the results of this study show that what is done and said by opinion leaders regarding an innovation can be an important consideration for millennials. Where similarities that celebrities had as a part of the social system help making the message more relevant, memorable, reliable and trustworthy. However, it could not be denied that the use of celebrities as opinion leaders has its advantages and disadvantages, and besides that interpersonal communication is still needed.
Penelitian ini bertujuan untuk menganalisis kegiatan dan komponen strategi komunikasi mitigasi bencana BPBD Provinsi Banten sebagai bentuk langkah strategis pengurangan risiko bencana. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan interpretatif. Pengumpulan data dilakukan melalui wawancara semi-terstuktur kepada informan BPBD Provinsi Banten dengan fokus penelitian komunikasi mitigasi bencana menurut Haddow Haddow. Hasil penelitian menunjukkan bahwa kegiatan sosialisasi masih dianggap menjadi langkah yang tepat untuk mendukung program utama dalam mengedukasi masyarakat Provinsi Banten. Kesenian tradisional sebagai alat sosialisasi budaya sadar bencana serta fasilitas teater, media massa dan media sosial sebagai saluran komunikasi modern membuat serangkaian kegiatan komunikasi mitigasi BPBD Provinsi Banten menjadi efektif dan efesien.
<span lang="EN-US">This study discussed Darmasiswa program as Indonesia’s public diplomacy effort in the educational fields conducted by the Republic Indonesia Ministry of Education, Culture, Research, and Technology (Kemendikbud RI). Despite its vast opportunities, Indonesia still has difficulties attracting international students compared to various neighboring countries. By analyzing the seven pillars of public diplomacy, supported by international communication and industry 4.0 concept, this study showed that Kemendikbud has considered the seven pillars in public diplomacy in conducting public diplomacy efforts. It is found that Darmasiswa is a state-directed effort designed to enhance favorable international relations through the student movement’s positive experience. The strategy is formed by uses various types of communication channels that support each other’s. The message is also processed by involving policy and rationality by prioritizing consistent, truthful, and credible as part of the main elements. Besides, they form strategies by maximizing cooperation with various parties. In Kemendikbud, the program undertakes audience research and actors from 1st and 2nd track diplomacy as part of its tactics. The program also found that public diplomacy in Darmasiswa program has acknowledged changes in the 4.0 era through new media usage. However, there are still many challenges encountered in the performance of the seven pillars.</span>
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