Purpose This paper aims to present the literature review on engagement in marketing, specifically on the concept of actor engagement (AE), to identify the most influential countries, authors, journals and institutions, their structure and research lines. Design/methodology/approach This review was carried out from a bibliometric and network analysis of documents published in the Scopus and Web of Science databases. Findings A total of 223 documents were found that were scientifically mapped in this field. The network analysis identified four perspectives or research clusters: customer engagement, the conceptualization, co-creation of value and service ecosystems. Finally, the agenda for future research is presented. Originality/value This paper carries out a bibliometric and network analysis, so far not done, of the literature on AE in which its perspectives and future lines of research were identified.
Objective Design and implement an interactive web-based dashboard to track COVID-19 in Colombia.Methods A tool was designed and implemented to analyze the data of Covid-19 positive cases in Colombia and published by the Instituto Nacional de Salud. The tool is based on the implementation of business intelligence methods with which you can understand the behavior of the pandemic in Colombia and generate structured data for decision-making by government levels. The tool displays, on a single screen, information on the number of cases, patient status, age ranges, city, location department, and gender. This information can be dynamically filtered and focus analyzes on the national, departmental, or municipal order. Additionally, methods are implemented for trend analysis, both on a linear and semi-log scale, as well as for calculating the case fatality rate in each of the municipalities.Results A web-based data analysis dashboard is implemented for semi-continuous monitoring of the COVID-19 pandemic in Colombia. With the use of the tool, a situational analysis is carried out for five of the most important cities in Colombia.Conclusions The application is effective, flexible, and easy to use. The situational analysis reflects that public policies for the control of the disease have been favorable for Medellín, but for Cartagena, Bogotá, Barranquilla, and Cali, complementary measures are required.
This document aims to analyze co-citations with computational tools to identify the research perspectives related to COVID-19 in the areas of business, management, and economy. In addition, a bibliometric analysis is carried out that includes annual productivity, the most relevant authors, countries and institutions, the most cited documents, collaboration networks, and coauthorship. Information obtained from the Web of Science database found 4,347 documents published between the years 2020 and 2021 that were scientifically mapped in this field. An analysis of the research perspectives was carried out. The perspectives were determined through an analysis of co-citations from the application of a clustering algorithm using Gephi. In addition, tools such as Bibliometrix and VOSviewer were used for the development of bibliometric analysis. Through open-access tools, five perspectives related to the impact of COVID-19 on business, management, and economics were found. The first analyzes the effects on financial markets; the second presents the effects on tourism and consumer behavior; the third indicates the socioeconomic effects of applying policies; the fourth presents the environmental and public health impacts; and the fifth shows the impacts on gender.
La neurociencia del consumidor examina el comportamiento del cerebro ante los diferentes estímulos que producen las marcas con el fin de poder determinar cuáles son los principales factores que llevan a una persona a consumir un producto. El presente estudio realiza un análisis bibliométrico de la literatura de la neurociencia y el comportamiento del consumidor en el que se identificaron los países, autores, revistas e instituciones más influyentes, su estructura y las líneas futuras de investigación. La revisión se efectuó a partir de un análisis bibliométrico y de redes de documentos publicados en la base de datos Scopus entre los años 2007 y 2021. Se realizó un mapeo científico a 178 documentos y a partir del análisis de redes se identificaron tres perspectivas o clústeres de investigación: la publicidad y su impacto emocional; las marcas y su persuasión al consumidor; y las emociones y su influencia en el cerebro y el comportamiento del consumidor. Por último, se presenta la agenda para futuras investigaciones.
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