This document aims to analyze co-citations with computational tools to identify the research perspectives related to COVID-19 in the areas of business, management, and economy. In addition, a bibliometric analysis is carried out that includes annual productivity, the most relevant authors, countries and institutions, the most cited documents, collaboration networks, and coauthorship. Information obtained from the Web of Science database found 4,347 documents published between the years 2020 and 2021 that were scientifically mapped in this field. An analysis of the research perspectives was carried out. The perspectives were determined through an analysis of co-citations from the application of a clustering algorithm using Gephi. In addition, tools such as Bibliometrix and VOSviewer were used for the development of bibliometric analysis. Through open-access tools, five perspectives related to the impact of COVID-19 on business, management, and economics were found. The first analyzes the effects on financial markets; the second presents the effects on tourism and consumer behavior; the third indicates the socioeconomic effects of applying policies; the fourth presents the environmental and public health impacts; and the fifth shows the impacts on gender.

El presente libro lleva como título “Risaralda competitiva, generando alianzas en investigación para el desarrollo”, resultado del V encuentro de investigadores del departamento de Risaralda realizado en el mes de noviembre del año 2020. Evento en el cual se presentaron las últimas investigaciones realizadas en las diferentes instituciones educativas del departamento; quienes hacen parte de la Mesa de Investigaciones de Risaralda; ejercicio de gran interés que arroja resultados de investigaciones en diferentes áreas como son las Ciencias Agrícolas, Ciencias sociales, Ciencias de la salud, Ciencias de la tecnología y la información.

The academic community of the department of Risaralda, in its permanent interest in evidencing the results of the research processes that are carried out from the Higher Education Institutions and as a product of the VI meeting of researchers of the department of Risaralda held in November 2021 presents its work: “The journey of research as a challenge towards new trends”, which reflects the result of the latest research and advances in different lines of knowledge in Agricultural Sciences, Health Sciences, Social Sciences and Technology and Information Sciences, which seek to solve and meet the demands of the different sectors. This work would not have been possible without the help of each of the teachers, researchers and authors who presented their articles that make up each of the chapters of the book, to them our gratitude for their commitment, dedication and commitment, since their sole purpose is to contribute from the academy and science to scientific and technological development in the search for the solution of problems and thus contribute to transform the reality of our society and communities. We also wish to extend our gratitude to the institutions of the Network that made this publication possible: UTP, UCP, UNAD, UNIREMINGTON; UNISARC, CIAF, Universidad Libre, Uniclaretiana, Fundación Universitaria Comfamiliar and UNIMINUTO, institutions that in one way or another allowed this work to become a reality, which we hope will be of interest to you.

This article aims to show the importance of determining the level of competitiveness of the Permanent Free Trade Zones (PFTZ) in Colombia, from the applicability of a business competitiveness model that seeks to analyze their competitive potential and establish strategies for the optimal development in this sector. A diagnosis of the permanent free trade zones in Colombia was carried out, in which aspects such as: the subsectors in which the free trade zones are focused, percentage of participation, number of industrial users of goods or services, promotion of free trade zones through electronic means, types of certifications they have, among others; Immediately afterwards, the Business Competitiveness Model of Manuel Humberto Jiménez was applied to 10 PFTZ of Colombia, which allowed determining the level of competitiveness of these, it should be noted that for the application of the model, a questionnaire of 22 questions was designed that were applied to some of the senior managers ...

La mejor forma de saber si una empresa está en el centro del éxito es mediante la determinación de su ventaja competitiva; para la Zona Franca Internacional de Pereira, plataforma de comercio exterior y proyecto de reciente puesta en marcha, es importante identificar esta, de manera que pueda desarrollar estrategias de entrada y permanencia en el mercado. En esta investigación se realizó el análisis de las cinco fuerzas del sector de las zonas francas,