The notion of value creation has now transformed into customer-centric approach. Its focus has been shifted towards the free will of customers and they are being engaged into value co-creation by means of different platforms. However, within this research, experiential innovation and human experiences have received little attention and very few studies have empirically investigated resource integration. This study explains the value of co-creation process within the travel industry by examining the impact of operand and operant resources on customers' experiences. Data was collected from 215 customers who had previously used the services of travel agents. The results indicate that both operand and operant resources are important in managing customers' experience. This study establishes the importance of human experience in creating value and guides modern firms to adopt service dominant logic instead of good dominant logic.
It is estimated that by 2025, tourism & hospitality sector will contribute US$7.1 billion (₨ 1 trillion) to the economy of Pakistan. However, one can only attach such high hopes to this sector when human resource in this sector displays prosocial behavior to both domestic and foreign tourists. The objective of the study is to examine the level of antisocial behavior of the managers working in this sector and test its relationship with moral disengagement. We also examine ethical orientation as mediator and ethical leadership as moderator in this relationship. Data were collected from 253 managers working in the hospitality and tourism sector of Pakistan. We find that moral disengagement has significant effect in promoting antisocial behavior by easing and expediting a process where actors convince themselves that ethical standard do not apply on them. We also find that ethical orientation mediates and ethical leadership moderates this relationship respectively.
It is estimated that by 2025 tourism & hospitality sector will contribute US$7.1 billion (? 1 trillion) to the economy of Pakistan. However, one can only attach such high hopes to this sector when human resource in this sector displays prosocial and not anti-social behavior to both domestic and foreign tourists. The objective of the study is to examine the level of antisocial behavior of the managers working in this sector and test its relationship with moral disengagement. We also examine ethical orientation as mediator and ethical leadership as moderator in this relationship. Data were collected from 253 managers working in the hospitality and tourism sector of Pakistan. We find that moral disengagement has significant effect in promoting anti-social behavior by easing and expediting a process where actors convince themselves that ethical standard do not apply on them. We also find that ethical orientation mediates and ethical leadership moderates this relationship respectively.
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