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The implementation of e-learning become more and more popular among higher education institution. However, the costly implementation of e-learning not a guarantee that it will be successfully adopted. There are reports where the adoption rate of e-learning users is often low, resulting the expected benefits failed to be achieved. In order to solve this issue, the important factors that influence users’ adoption and usage rate need to be identified. Therefore, this study aims to identify the critical factors of e-learning success in higher education. A systematic literature review protocols was employed in this study to identify the success factor of e-learning from previous literature. The review process is conducted towards articles published in science direct and emerald insight from the past 10 years. There are total 20 articles selected as primary articles for further review. According to the articles reviewed in this study, the success of e-learning implementation is reflected on three variables i.e. users’ satisfaction, actual usage, and continuance usage. Moreover, there are six dimension that is critical towards e-learning success i.e. students’ characteristics, instructors’ characteristics, users’ extrinsic motivation, infrastructure and system quality, course and content quality, and organizational support.

: 12-03-2016 Diperbaiki: 25-04-2016 Disetujui: 16-06-2017 dalam trade show untuk memasarkan dan melakukan aktivitas promosi terhadap produknya. Trade show, juga dikenal dengan istilah pameran atau bazar, merupakan suatu acara yang didalamnya berisikan sekumpulan penjual yang berkumpul dalam suatu lokasi untuk menampilkan dan menjual produknya (Herbig, dkk., 1998). Trade show merupakan satu dari tiga faktor paling penting dalam mempengaruhi keputusan pembelian oleh pelanggan (Kijewski, dkk., 1993) dan dipertimbangkan sebagai media promosi yang efektif, dimana 85% pengunjung trade show memiliki buying influence yang tinggi, sehingga produk dapat dipasarkan ke pihak

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