In this paper, we problematize the way translation has been treated in international business (IB) research. We start by conducting an interpretive content analysis of both qualitative and quantitative cross-language studies published in four core IB journals over the course of a decade. Our analysis shows the dominance of a technicist view of translation associated with the equivalence paradigm. In contrast, we advocate a shift to a more contextualized approach informed by theoretical developments in translation studies. More specifically, we focus on two theoretical perspectives -skopos theory and cultural politics -which offer related but distinct approaches to rethinking equivalence. We conclude by advocating that the translation process be reframed as a process of intercultural interaction, rather than a lexical transfer of meaning. This reconceptualization would, we argue, open up what is currently a 'black box' in most IB studies. The contextualized approach that we offer has the potential not just to enrich the findings of studies, but also provide insights that are of multidisciplinary relevance.

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Firms' reshoring strategies have recently sparked academic and policy interest due to their contribution to rebalancing advanced economies. In line with the ongoing debate and by examining the journey of a company based in the West Midlands region of the UK, this work illustrates the adoption of a manufacturing reshoring strategy in response to a changing competitive environment. Further, by utilizing a mixture of primary and secondary data, this work not only shows how regional dynamics are pivotal for attracting manufacturing reshoring but also how regional characteristics can change the narrative on reshoring from a national to a regional focus. By doing so, this work demonstrates how regional implementation of industrial policies can facilitate a multiplier effect in the value of the region by increasing the attractiveness of hosting a manufacturing reshoring strategy.

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