“…Quantitative and qualitative research approaches have often been associated with either theory-testing (quantitative) or theory building (qualitative). Current debates, however, highlight that there are different stages in the research process that can profit from both quantitative and qualitative data analyses and their triangulation (Doz, 2011;Knight et al, 2022;Welch & Piekkari, 2017;Welch et al, 2011Welch et al, , 2022. In IM we often face situations of nascent (i.e., little prior theory and formal theorizing) or intermediate or soft theories (i.e., partially developed constructs and explanations of relationships) (see also Knight et al, 2022).…”