Previous studies on the effect of cartoon hardly consider the moderating role of colour. Additionally, studies on the use of social media for health promotion pay less attention to sustainability of health behaviour. In this study, we examined the moderating role of colour on the effectiveness of COVID-19 YouTube animated cartoons on health behaviour of social media users in Nigeria. We survey a total of 470 social media users in Nigeria who reported exposure to YouTube COVID-19 animated cartoons. It was found that colour significantly predict recall of YouTube animated cartoons on COVID-19. In addition, the result of the study revealed that colour significantly moderate impact ofCOVID-19 YouTube animated cartoons on health behaviour of social media users. The result further showed that exposure to COVID-19 YouTube animated cartoons will significantly predict knowledge of the virus. The result also showed that recall of messages theme in COVID-19 YouTube animated cartoons significantly predicts health behaviour of social media users. Finally, the result of the study showed that self-efficacy, task self-efficacy, coping self-efficacy, and outcome expectancy significantly predict health behaviour sustainability among social media users who are exposed to COVID-19 YouTube animated cartoon. We highlighted the implications of these results on health promotions.
The study examined public perception of Nigeria Center of Disease Control’s (NCDC) radio campaign messages in managing the Covid-19 pandemic in three selected states in the south-western part of the country. A survey research design was adopted with a questionnaire as a data collection instrument. A sample size of 400 respondents was chosen through the multistage approach. The study revealed that the residents in selected states in South-Western Nigeria reported exposure to radio campaign messages on COVID-19 preventive measures and perceived that the messages influenced the awareness and adoption of COVID-19 preventive measures. It was recommended that behavioral change communication experts and public health officers at all levels should leverage the reliability and spread of radio among the populace to disseminate public health issues.
The objective of this study was to determine the impact of reduced collaboration in TV news production on job satisfaction and to explore the contributing effect of modern technologies on reduced collaboration in TV news production in Nigeria. The researchers utilized a descriptive survey research design with a structured questionnaire as the instrument for data collection. The data for the study were analyzed using one-way analysis of variance (ANOVA) and a one-way multiple analysis of variance (MANOVA). The result of the study showed that reduced collaboration decreases job satisfaction. Also, modern technologies increase reduced collaboration. Further results showed that modern technologies have led to reduced collaboration in private TV stations more than federal and state TV stations. It was also found that the creative application of modern technologies will lead to increased collaboration and job satisfaction among TV stations in Nigeria.
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