Previous studies on the effect of cartoon hardly consider the moderating role of colour. Additionally, studies on the use of social media for health promotion pay less attention to sustainability of health behaviour. In this study, we examined the moderating role of colour on the effectiveness of COVID-19 YouTube animated cartoons on health behaviour of social media users in Nigeria. We survey a total of 470 social media users in Nigeria who reported exposure to YouTube COVID-19 animated cartoons. It was found that colour significantly predict recall of YouTube animated cartoons on COVID-19. In addition, the result of the study revealed that colour significantly moderate impact ofCOVID-19 YouTube animated cartoons on health behaviour of social media users. The result further showed that exposure to COVID-19 YouTube animated cartoons will significantly predict knowledge of the virus. The result also showed that recall of messages theme in COVID-19 YouTube animated cartoons significantly predicts health behaviour of social media users. Finally, the result of the study showed that self-efficacy, task self-efficacy, coping self-efficacy, and outcome expectancy significantly predict health behaviour sustainability among social media users who are exposed to COVID-19 YouTube animated cartoon. We highlighted the implications of these results on health promotions.
Although progress has been made in examining different aspects of the conflict between farmers and herdsmen in Nigeria, literature is yet to focus on how to empower displaced persons of the conflict with knowledge and skills that will make them self-sufficient. In this study, we extended literature on the conflict by examining the effectiveness of a small group communication counselling intervention on knowledge and intention towards painting. We categorized the IDPs into 20 small groups made up of 9 persons and 14 smaller groups made up of 4 persons. Within the framework of human capital theory and theory of planned behaviour, we tested two hypotheses and found that though both the treatment and control groups did not significantly differ in their mean scores on knowledge and intention towards the painting skill before the treatment, they significantly differed after the treatment with the treatment group reporting better knowledge of painting skill and positive intentions towards it. We also found that the smaller group of four persons scored higher in knowledge of painting than the larger group with up to nine members. We highlighted the implications of these results on efforts aimed at improving the lives of displaced persons.
Summary
The aim of this study was to understand the impact of counselling in countering fake news-related COVID-19 vaccine. We conducted two separate experiments. In the first experiment, we exposed the treatment group to fake news on COVID-19 vaccine through a WhatsApp group chat while the control group was not. We then tested the effectiveness of such fake news on their perception. In our second experiment, we exposed the treatment group to a social media-based counselling intervention wherein we attempted to counter the earlier fake news on COVID-19 vaccine which they were exposed to. We found that respondents who were exposed to fake news reported greater negative perception about COVID-19 vaccine than their counterparts in the control group. We also we found that as a result of the counselling intervention, the respondents in the treatment group reported more positive perception regarding COVID-19 vaccine while their counterparts in the control group who were earlier exposed to fake news on COVID-19 did not significantly change their perception. This study has highlighted the importance of counselling in countering fake news within the context of health promotion. This approach is yet to receive significant attention in literature, especially from developing countries.
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