The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away from conventional to green products. Understanding the factors that influence consumer purchasing decisions is critical in developing the demand for and commitment to sustainable apparel consumption. In support of the United Nation’s efforts to promote sustainable consumption in Malaysia, a study was conducted to determine the motivating factors that influence consumers’ purchase intentions for sustainable apparel. The moderating effect of fashion consciousness on the outcome was also examined. An extended model of the Motivation-Opportunity-Ability (MOA) Theory and Self-Determination Theory (SDT) was developed and tested using 324 responses collected from the Malaysian millennial generation in six major urban locations. The results of the structural equation modelling analysis indicated that the elements of motivation, opportunity, and ability were all positively linked with the sustainable apparel purchase intention. Fashion consciousness had a moderating effect on the relationships between the three drivers (motivation, opportunity, and ability) and purchase intention. The research findings provide valuable insights for businesses to formulate a sustainable and unified business model that incorporates environmental, social, and consumer considerations into core business practices. These insights would also help designers to advance the development of sustainable products as an area of innovation and support policymakers in achieving the UN’s 17 Sustainable Development Goals (SDGs).
There has been relatively little research that examines the relationship between the external environment and their consequences on the organizational performance of e-business in developing countries. This research represents an attempt to do so from the Malaysian e-business perspectives. This research examines the relationships between entrepreneurial orientation and organizational performance and on the role of the external environment as a moderator between the relationships. The consideration of putting moderator factors in this research allows more precise descriptions of the relationship between the two variables mentioned and the outcome of the research. This study was grounded by Resource-Based View theory as the underlying basis. This study adopted a quantitative approach where 400 questionnaires were distributed to the target population and 381 were returned. Structural Equation Modelling was performed on the quantitative data using SMART PLS 3.0. The quantitative findings indicated that entrepreneurial orientation variables of innovativeness, proactiveness, risk-taking, competitive aggressiveness and autonomy have significant effects on financial and non-financial organizational performance. However, the moderating effect of the external environment on the relationship was found not significant. This study concluded that entrepreneurial orientation and the external environment are vital to promoting the organizational performance of e-business in Malaysia. These findings able to serve as a guideline for e-business owners or founders to improve their organizational performance thus compete in the digital sphere.
Vehicle electrification has been promoted as an effective way to tackle environmental issues and the energy crisis worldwide. Being the largest auto market, China witnessed a dramatic increase of sale volume and market share of electric vehicles recently, while the incentives kept decreasing. Normative factors have been found to effectively explain consumers’ intention to adopt electric vehicles, but the mechanism remains to be discovered. One of the culture’s orientations, namely collectivism, has been proved to have significant impact on consumption behaviors, but the influence of collectivism on intention to adopt electric vehicles in China needs further discussion. Based on 433 questionnaires collected from Chinese consumers, this study adopted the Value–Belief–Norm (VBN) framework and examined collectivism as a moderator variable on the relationship between personal norms and intention to adopt electric vehicles. Data were analyzed using IBM SPSS 27 and PLS-SEM (SmartPLS 3). The results show that the VBN framework successfully explains the intention to adopt electric vehicles of Chinese consumers, and collectivism has a significant positive moderating effect on the relationship between personal norms and intention to adopt electric vehicles. Insights and suggestions from theoretical and managerial perspectives on how to accelerate electric vehicle adoption are discussed for marketers, policymakers and industry practitioners.
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