Bibliometrix analysis of information sharing in social media

Abbas, Alhamzah F.; Jusoh, Ahmad; Mas’od, Adaviah; Alsharif, Ahmed H.; Ali, Javed

doi:10.1080/23311975.2021.2016556

Cited by 35 publications

(11 citation statements)

References 65 publications

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“…The VOSviewer software was applied in order to create visualization maps due to simplification of bibliometric research in several areas. For example, VOSviewer has been used in neuromarketing (Alsharif, Salleh, Baharun, et al, 2021;Sánchez-Fernández et al, 2021), social media (Abbas et al, 2021;Abbas et al, 2022). These applied procedures will give us a comprehensive insight and understanding of the development of using the EEG in neuromarketing research, including the productive countries, institutions, authors, and so forth.…”

Section: Methodsmentioning

confidence: 99%

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Alsharif¹,

Salleh²,

Pilelienė³

et al. 2022

Sci. Ann. Econ. Bus.

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Despite several neuroscience tools existing, electroencephalography (EEG) is the most used and favoured tool among researchers because of its relatively low cost and high temporal resolution. Our study aimed to identify the global academic research trends of the empirical EEG studies in neuromarketing. This paper adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol to identify relevant articles. A bibliometric analysis software (VOSviewer) was used to evaluate thirty open-access articles found in the Scopus database between 2016 and 2020. We found that the USA is the most productive country with five research articles that used the EEG tool in marketing studies, followed by Australia, Italy, and Malaysia with three articles each. According to the most prolific journals in neuromarketing, it has been found that Frontiers in Neuroscience journal (CiteScore 5.4) is the most prolific journal with two articles and 25 total citations, followed by Scientific reports (CiteScore 7.1) with two articles and eighteen total citations, which lead us to infer that the publications’ number does not necessarily reflect the citations’ number. The study provides a profound and comprehensive overview of academic research that used EEG in marketing research.

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Section: Methodsmentioning

confidence: 99%

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Alsharif¹,

Salleh²,

Pilelienė³

et al. 2022

Sci. Ann. Econ. Bus.

Self Cite

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“…This study uses bibliometric analysis as well as content analysis to give a comprehensive overview of the extant literature on the subject. Many scholars have used scopus database to performa bibliometric analysis [52] [53]. We have also selected Scopus database for the selection of articles to perform this review and bibliometric analysis.…”

Section: Methodsmentioning

confidence: 99%

Digital Technologies in Healthcare: A Systematic Review and Bibliometric Analysis

et al. 2022

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Digital technologies hold great promise and have the ability to change healthcare and drug development by changing the way we collect, process, and visualize health data. The implementation of digital technologies in healthcare can make the public healthcare more accessible and flexible. This includes patient’s treatment, complications, open data on health, latest biomedical research developments, among other things. Medical services and diagnostic tools are becoming more accessible and available, even in less developed economies. However numerous issues concerning digital health technologies, such as safety, testing, reliability, and ethical considerations, remain unresolved. The aim of the study is to discuss and analyze the recent progress in the application of digital healthcare such as ICT, smart/wearable devices, artificial intelligence, big data, and telemedicine in healthcare. Scopus database was used for the publication search. We merged descriptive analysis and bibliometric analysis to determine the temporal evolution, most productive journals, top authors, most productive countries, and co-occurrence of keywords (to identify well-explored topics) in the available scientific literature concerning digital technology in the healthcare field. Using content analysis, we have determined the research hotspots of the scientific publications during the past five years

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“…As shown in Figure 1 , adopting DCM on social media is a part of Social Network Marketing (SNM), and companies not only grasp the opportunity, the emerging trends of SNM, to cultivate long-term OPI, but also boost immediate OPI by delivering better content ( Madsen and Slåtten, 2015 ; Ahmad et al, 2016 ; Wertalik, 2017 ; Mason et al, 2021b ; Abbas et al, 2022 ). The current literature has been found to describe the attributes and advantages of DCM, and numerous empirical studies have been conducted to find the influences of SNM on OPI ( Yang et al, 2016 ; Bolat and O’Sullivan, 2017 ).…”

Section: Literature Review and Hypothesismentioning

confidence: 99%

Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention

Li¹,

Chan

Chow

et al. 2022

Front. Psychol.

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The purpose of this research is to investigate the effectiveness of Digital Content Marketing (DCM) on a Mixed Reality (MR) training platform environment with the consideration of online purchase intention (OPI) through social media. E-commerce today encounters several common issues that cause customers to have reservations to purchase online. With the absence of physical contact points, customers often perceive more risks when making purchase decisions. Furthermore, online retailers often find it hard to engage customers and develop long-term relationships. In this research, a Structural Equation Model (SEM) is proposed to examine the efficacy of DCM from both immediate and long-term OPI. The results examine whether adopting DCM on an MR training platform environment through social media brings positive results in OPI. Empirical research was carried out through online questionnaires collected in 2021 and 2022. A total of 374 questionnaires were qualified for data analysis in this study, conducted with IBM SPSS and AMOS. The results imply that DCM is critical to stimulating both immediate and long-term OPI. The immediate OPI is positively affected by increasing perceived value through MR in DCM. Regarding the long-term OPI, increased customer engagement with DCM under MR environment can cultivate brand trust and significantly affect the long-term OPI.

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Bibliometrix analysis of information sharing in social media

Cited by 35 publications

References 65 publications

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Digital Technologies in Healthcare: A Systematic Review and Bibliometric Analysis

Evaluating the Effectiveness of Digital Content Marketing Under Mixed Reality Training Platform on the Online Purchase Intention

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