PurposeSeveral industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related concerns and trust as stimuli on M-payment loyalty.Design/methodology/approachData were collected through Google Forms from 431 participants. Subjects were M-payment users. The hypothesized model was tested using structural equational modeling.FindingsResults of the study indicate that perceived severity and trust act as stimuli for M-payment loyalty. Further, trust not only influences loyalty directly but also through intimacy. Additionally, no linear relationship was found between perceived usefulness and M-payment loyalty.Originality/valueThis work is an early attempt to consider health-related concerns and trust as stimuli to predict M-payment loyalty. Further, this study focused on three new constructs, namely perceived severity, perceived susceptibility and intimacy, that are underexplored in digital banking literature.
The present study examines the existing knowledge and intellectual structure on contagious diseases and tourism to map the development of the concept through collaborative networks. Utilising the Scopus and Web of Science bibliometric databases, 328 research records were extracted through keyword searching and forward referencing approaches. Based on these records, the study conducted bibliometric and content analysis to diagnose core themes in the field. The present study's findings are helpful for academia and industry to aid their existing knowledge about contagious diseases, particularly its timeline, geographical spread, and development of coherent themes. A rigorous literature review revealed that the scholarly work in the domain of contagious diseases and tourism revolves around four important themes, namely COVID-19, SARS, Crisis management, and Sustainability. The first theme revolves around COVID-19, highlighting about the impact of COVID-19 on different sectors of the TTH industry, countries, stakeholders, and contexts. Also, researchers foresee COVID-19 as a catalyst to reshape the tourism industry. The next group of studies explained the handling of SARS, particularly by Asian countries. The third cluster elaborated on different stages of crisis and strategies adopted by organizations and countries to manage the crisis. Lastly, a handful of studies in the corpus stated that sustainability in tourism needs to be understood beyond saving the environment and aspiring prosperous travel and tourism industry. The study also suggested the scope of future work.
Purpose This paper aims to cognizance consumers' intention to participate in collaborative consumption (CC). Also, the gender difference regarding the above is examined. Design/methodology/approach To quantify the consumers’ intention to participate in CC cross-sectional survey method has been used. In total, 333 potential consumers selected through convenience sampling participated in the survey. The study used the capabilities of the structured equation modelling technique to validate the proposed research model. Findings Except for hedonic motives, all other drivers such as reputation, economic benefits, sustainable motives and trust have a significant influence on the intention to participate in CC. The effect of gender was found on the relationship between Trust and Intentions only. Practical implications This study can be used as a guiding path in the domain of CC for practitioners, marketers, startups and policymakers as the opinion of potential users has been reported. The results of the study highlight that the consumers’ interest in CC participation and social reputation are the most influential drivers of intention to participate in CC. Marketers should design their strategies in such a way that the individual should feel like a social hero rather than just a responsible consumer while participating in CC. Originality/value The present study contributes to the literature by examining the intention to participate in CC through the lens of self-determination theory (SDT), specifically in the Indian context. The authors have also extended the SDT by adding a trust factor that is best to their knowledge not integrated till now. The present study integrated cognitive, economic, psychological and relational aspects to understand CC behavior.
PurposeFrom the last few decades, environmental issues have become a global concern. Consumption activities are given much attention in the marketing literature, whenever the question about protecting the environment arises. The responsibility of the consumer toward the environment is a major concern and the purpose of this study is to prioritize factors responsible for determining environmental responsibility among young consumers. This research will provide valuable insights to the marketers in targeting those particular areas which according to young consumers are highly ranked/prioritized for being environmentally responsible.Design/methodology/approachIn this study, data were collected from 400 young consumers from Punjab and Chandigarh. Fuzzy analytical hierarchy process (F-AHP) was applied to prioritize or rank the factors on the basis of significance for being environmentally responsible. The primary factors considered for further analysis were knowledge and awareness, attitude, green consumer value, emotional affinity toward nature, willingness to act and environment-related past behavior.FindingsResults of the study depicted knowledge and awareness as the highest-ranked and prioritized factor for young consumers to become environmentally responsible, while environment-related past behavior emerged as the least important factor for consumers' environmental responsibility.Research limitations/implicationsData were collected from the young consumers of Punjab and Chandigarh only and only a few factors of consumers' environmental responsibility were considered for further analysis which depicts the limitation of the study.Practical implicationsThe research study is highly useful for the government and the business firms to target the highly prioritized factors of environmental responsibility which will promote green consumption practices and behavior among young consumers.Originality/valuePrevious researches have explored the factors of environmental responsibility and modeled their relationships. However, the present study has employed the multi-criteria decision-making technique to provide valuable insights for marketers, academicians and practitioners about the drivers of consumers' environmental responsibility which adds value to the existing knowledge base.
Appraising and improving the quality of teaching is a central issue all over the world. Using the Course Experience Questionnaire (CEQ), the current study examined the relationship between teaching quality dimensions and student satisfaction. The study evaluates the post‐graduate students' perception of teaching quality and its relation with overall student satisfaction in context to state public universities of Punjab, India. Data were collected from 348 post‐graduate in management students. Confirmatory factor analysis was applied to evaluate the measurement model, and a further Structured Equation Model was applied to test the proposed research hypotheses. The results reveal that clear goals and standards, generic skills, and appropriate assessment have a direct impact on the overall student satisfaction, whereas appropriate workload and good teaching skills have an indirect effect on the overall satisfaction. The female structural model replicated the findings of the overall model and showed that generic skills and clear goals are more important in student satisfaction. In contrast, the male structural model was quite different; only appropriate assessment has a direct impact on student satisfaction. Several implications for the improvement of post‐graduate management teaching quality and quality assurance in terms of lecture delivery and course planning in‐state public universities of India were further discussed.
PurposeIn recent years, significant research has focused on the question of whether severe market periods are accompanied by herding behavior. As herding behavior is a considerable cause of the speculative bubble and leads to stock market deviations from their basic values it is necessary to examine the motivators which led to herding behavior among investors. The paper aims to discuss this issue.Design/methodology/approachIn this study, the authors performed a two-phase analysis to address the research questions of the study. In the first phase, for text analysis NVivo software was used to identify the factors driving herding behavior among Indian stock investors. The analysis of a text was performed using word frequency analysis. While in the second phase, the Fuzzy-AHP analysis techniques were employed to examine the relative importance of all the factors determined and assign priorities to the factors extracted.FindingsResults of the study depicted Investor Cognitive Psychology (ICP), Market Information (MI), Stock Characteristics (SC) as the top-ranked factors driving herding behavior, while Socio-Economic Factors (SEF) emerged as the least important factor driving herding behavior.Research limitations/implicationsThe current study was undertaken among stock investors from North India only. Moreover, numerous factors are not part of the study but might significantly influence the investors' herding behaviors.Practical implicationsComprehending the influences of the different factors discussed in the study would enable stock investors to be more aware of their investment choices and not resort to herd behavior. This research enables decision-makers to understand the reasons for herd activity and helps them act accordingly to improve the stock market's performance.Originality/valueThe current study will provide an inclusive overview of herding behavior motivators among Indian stock investors. This study's results can be extremely useful for both academics and policymakers to gain some insight into the functioning of the Indian stock market.
The last two decades have witnessed enormous growth in wireless communication all over the world. The customers are the key concern of the marketers in this sector and marketers are trying their best to reach afar the expectations of the customers which makes them ready to serve customers 24*7. Customers in today's modern world have now become more informed with multiple options available due to which it has become a cumbrous job for marketers to retain or gain customers in the telecom sector. By gaining insights into preferences and expectations of customers regarding mobile network services can aid marketers to survive in this competitive sector. The study was conducted in two phases. In the First Phase, data were collected from 308 employees working in retail outlets operating in Punjab and Chandigarh who are directly dealing with customers. Factor analysis was conducted to explore the factors which according to them are significant for customers. In the second phase, the best-worst multi-criteria decision-making technique was applied on a sample of 262 customers to prioritized or rank the factors based on significance for preference toward telecom service provider selection according to customers.Results of the study depicted Network/Signal coverage and price as the highestranked and prioritized factor for consumers while preferring telecom service operators. While Brand image emerged as the least important factor. Data were collected in the area of Punjab and Chandigarh only. The study was conducted at a one-time point due to which changes in the perception of the customers have not been considered. So, these are the limitations of the study. The research study is highly useful for telecom companies to target the highly prioritized factors of preference which will assist them in surviving and gaining an advantage over competitors. Previous researches have explored the factors preferences toward mobile telecom service provider and modeled their relationships. But the present study has employed the multicriteria decision-making technique to add value to the existing knowledge base. | INTRODUCTIONThe last two decades have witnessed enormous growth in wireless communication all over the world. Communication with friends, family, and colleagues is now a basic necessity of the individuals. This necessity had given rise to the usage of mobile communication services at the global level for which they require mobile communication operators. Mobile telephones act as a source of social interactions, which creates a widely networked worldwide environment connecting diverse nations, cultures, creeds, and so on. The purpose of using a mobile phone can be different, like emails, music, games, talking, education, etc. This growth in mobile services communication
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