Modeling collaborative consumption by extending self-determination theory: an emerging economy perspective

Abstract

Purpose This paper aims to cognizance consumers' intention to participate in collaborative consumption (CC). Also, the gender difference regarding the above is examined. Design/methodology/approach To quantify the consumers’ intention to participate in CC cross-sectional survey method has been used. In total, 333 potential consumers selected through convenience sampling participated in the survey. The study used the capabilities of the structured equation modelling technique to validate the proposed research model. Findings Except for hedonic motives, all other drivers such as reputation, economic benefits, sustainable motives and trust have a significant influence on the intention to participate in CC. The effect of gender was found on the relationship between Trust and Intentions only. Practical implications This study can be used as a guiding path in the domain of CC for practitioners, marketers, startups and policymakers as the opinion of potential users has been reported. The results of the study highlight that the consumers’ interest in CC participation and social reputation are the most influential drivers of intention to participate in CC. Marketers should design their strategies in such a way that the individual should feel like a social hero rather than just a responsible consumer while participating in CC. Originality/value The present study contributes to the literature by examining the intention to participate in CC through the lens of self-determination theory (SDT), specifically in the Indian context. The authors have also extended the SDT by adding a trust factor that is best to their knowledge not integrated till now. The present study integrated cognitive, economic, psychological and relational aspects to understand CC behavior.

Intellectual capital's contribution to innovative female agri-start-ups: a multiple case study

“…The proposed multiple case study fits the cooperative approach used by female entrepreneurs (Garg et al. , 2021; Song and Berger, 2019).…”

“…The proposed multiple case study fits the cooperative approach used by female entrepreneurs (Garg et al, 2021;Song and Berger, 2019). It emerges in the first (S-C) and second (S-O) cardinal links.…”

“…This appeals to women's propensity to listen and to meet (Theaker, 2021;Yazdanfar and Abbasian, 2015). Women prefer a cooperative approach based on continuous interaction and discussion (Garg et al, 2021;Song and Berger, 2019), within the organization as well as with the external environment. A stronger integration with the outside context can increase the firm's awareness of its own needs (Paoloni, 2021), strengthen the ability to individuate and calculate the risks (Jia et al, 2020;Mansion and Bausch, 2020) and stimulate creativity (Laghi et al, 2022;Paoloni et al, 2022a;Bhatti et al, 2020).…”

“…Expressions of this involvement are, for example, the duration of the relationships that have been observed. Permanent links are the result of what the literature refers to as the cooperative approach (Garg et al, 2021;Song and Berger, 2019), as well as the choice not to equip start-ups with rigid structures that can cause difficulties in adapting to signals from the external environment and thus prevent the enterprise from being sustainable and resilient (Jia et al, 2020).…”

Doing more with less: An integrative literature review on responsible consumption behaviour

“…Scholars in various fields have looked at global consumers to see if they are doing their part to safeguard the environment (Kinnear et al, 1974; Mishra et al, 2022; Tilikidou, 2013). Their research provides distinct characteristics of these buyers based on several types of determinants (Garg et al, 2022). Therefore, this research seeks to combine this extensive literature and explore the factors that foster responsible consumption behaviour (RCB), with the purpose of extending the literature on RCB.…”