Willingness to pay more for green products: The interplay of consumer characteristics and customer participation

Wei, Shuqin; Ang, Tyson; Jancenelle, Vivien E.

doi:10.1016/j.jretconser.2018.08.015

Cited by 208 publications

(160 citation statements)

References 26 publications

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“…Driven by this new mindset, people will have a sense of guilt and shame for their actions that may damage the environment, so they will consciously avoid doing harm to the environment when purchasing products [ 63 , 67 ]. Generally speaking, people with higher ecological literacy are more willing to pay more for environmental protection products [ 60 ]. Dong et al [ 16 ] studied the green purchase behavior of consumers from the perspective of the relationship between humans and nature, in which a commitment to nature reflects the human love for nature.…”

Section: Discussionmentioning

confidence: 99%

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang

Dong

2020

IJERPH

146

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In order to achieve sustainable development to protect the environment and society, an increasing number of scholars have conducted in-depth research on green marketing and green purchases. Although great achievements have been made in this field, there still is room for further progress. This study reviews 97 papers providing empirical research on green purchase behavior from 2015 to 2020. First, we review the widely used consumer theory and its extended application in recent years. Second, we divide the influencing factors of green purchase behavior into the following three categories and discuss them in detail: individual factors, product attributes and marketing, and social factors. Finally, we put forward the following possible directions for future research. (1) The authors can consider adjustment to the survey objects to weaken the subjectivity of the data. (2) Longitudinal research can be used to assess the impact of education and policies with a lagging effect on consumers. (3) The authors can broaden the research direction towards a cross-cultural background. (4) The behavior of various green products (such as recyclable tires, recycled glass containers, recycled paper) could be explored to enrich the research content. (5) It will be beneficial to combine a variety of consumer theories to explore the green purchase behavior of consumers and break through the existing linear hypothesis path to explore new research methods.

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Section: Discussionmentioning

confidence: 99%

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang

Dong

2020

IJERPH

146

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“…Data was collected through Amazon Mechanical Turk (MTurk), a frequently used crowdsourcing platform for human tasks such as surveys. MTurk allows researchers to anonymously recruit study participants based on pre-selected criteria such as country of residence and is frequently used in consumer survey research in the organic food sector [49]. To ensure reliable and valid results, we followed previous researchers' guidelines [50,51] for recruiting respondents through MTurk and employed measures such as restricting survey-takers to respondents with high MTurk approval ratings.…”

Section: Data Collectionmentioning

confidence: 99%

“…First, an exploratory factor analysis (EFA) was conducted to test the factorial structure of the selected items from the questionnaire to develop reliable multi-item scales. The environmental concern (Cronbach's α = 0.736) scale, adapted from Wei, Ang, and Jancenelle [49] and De Magistris and Gracia [48], was operationalized with four statements, as was price consciousness (Cronbach's α = 0.801), the items of which were adapted from Gil and Soler [53]. Health consciousness (Cronbach's α = 0.902), which was adapted from Michaelidou and Hassan [54], was operationalized with six statements, as was hedonic shopping value (Cronbach's α = 0.955), using the items developed by Babin et al [26].…”

Section: Measurement Instruments and Analysismentioning

confidence: 99%

Is It All about the Price? An Analysis of the Purchase Intention for Organic Food in a Discount Setting by Means of Structural Equation Modeling

Katt

Meixner

2020

Foods

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In recent years, discount grocery retailers have expanded their global reach and added to their traditional no-frills offerings to also cater to hedonic consumer needs. In addition to a larger product assortment and a more pleasant shopping experience, they now sell organic food, which commands a price premium compared to non-organic alternatives. To understand organic food in a discount setting, this study sets out to examine the factors that influence discount grocery shoppers’ purchase intention for organic food. To study this relationship, this paper tests several factors in a structural equation model, finding a positive relationship between hedonic shopping values, environmental concern, as well as health consciousness and the purchase intention for organic food. In our model, based on a US consumer survey (n = 394), price consciousness exhibited a direct and negative relationship with the purchase intention for organic food. Furthermore, this study found that that the impact of environmental concern, health consciousness, and hedonic shopping value is greater on the purchase intention of organic food than that of price consciousness, even in this discount setting. This study concludes by discussing these results and attempting to outline potential areas for future research, as well as managerial implications.

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“…Penelitian terdahulu yang membahas tentang aspek kepedulian lingkungan sudah banyak dilakukan. Misalnya penelitian tentang perilaku konsumi masyarakat desa dan kota (Ruwani et al, 2014;dan Setiyawidi et al, 2013); perilaku green comsumers (Utami et al, 2014;Tamam, 2016;Waskito & Harsono, 2012;dan Sulistianingsih, 2015); kesediaan membayar lebih untuk green product (Wei et al, 2018;dan Yulia & Untoro, 2016); dan penanganan sampah (Suryawan et al, 2015;dan Purnomo et al, 2017;Dongoran et al, 2018;dan Suwerda et al, 2019). Penelitian-penelitian tersebut belum ada yang membedakan kepedulian lingkungan antar masyarakat desa dan kota.…”

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Implementasi Kepedulian Lingkungan dalam Pembelian Makanan Kemasan

Shodiq¹,

Relawati²,

Bakhtiar³

2020

AGRIECOBIS

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Green consumers muncul sebagai bentuk dukungan konsumen terhadap lingkungan atas kegiatan konsumsi yang dilakukan. Tujuan penelitian yakni mengidentifikasi sikap konsumen, pilihan kemasan dan perilaku pasca konsumsi dalam pembelian makanan kemasan antar masyarakat pedesaan dan perkotaan. Pengumpulan data dilakukan di wilayah Desa Sidodadi Kecamatan Ngantang dan Kelurahan Tunggulwulung Kecamatan Lowokwaru dengan menggunakan kuesioner, wawancara dan observasi. Sebanyak 80 responden yang memenuhi kriteria (purposive sampling) digunakan dalam penelitian ini. Analisis data yang digunakan adalah analisis deskriptif. Hasil penelitian menunjukkan bahwa, secara keseluruhan kedua wilayah menunjukkan respon positif terhadap lingkungan. Responden sadar dan paham bahwa kegiatan konsumsi secara tidak langsung akan mempengaruhi lingkungan. Kondisi demikian berarti penerapan ekonomi lingkungan dalam kegiatan ekonomi dapat menjadi solusi untuk mengatasi dampak yang ditimbulkan. Penerapan green consumers dapat menjadi salah satu cara konsumen dalam menunjukkan kepeduliannya terhadap lingkungan. Tindakan tersebut perlu ditunjang oleh produsen hingga pemerintah mulai dari pengembangan produk ramah lingkungan hingga minimisasi limbah.

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Willingness to pay more for green products: The interplay of consumer characteristics and customer participation

Cited by 208 publications

References 26 publications

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Is It All about the Price? An Analysis of the Purchase Intention for Organic Food in a Discount Setting by Means of Structural Equation Modeling

Implementasi Kepedulian Lingkungan dalam Pembelian Makanan Kemasan

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