Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Zhang, Xiaoyun; Dong, Feng

doi:10.3390/ijerph17186607

Cited by 116 publications

(78 citation statements)

References 114 publications

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“…Based on the findings of this study, the foremost perceived benefits for the uptake of Earthship buildings are shown to be environment related. According to the theory of planned behaviour [58], understanding public attitudes can be used as an important determinant of behavioural intention, particularly in the context of eco-products [59]. For instance, Liu et al [60] revealed that resident's attitudes towards greater environmental awareness were found to have a higher level of intention towards 'green' buildings.…”

Section: Discussionmentioning

confidence: 99%

Insights into Public Perceptions of Earthship Buildings as Alternative Homes

et al. 2021

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Sustainable futures necessitate a concomitant requirement for both sustainable buildings and sustainable behaviours under one roof. The defining principles behind Earthship buildings are to promote the use of local, recycled, waste, natural and renewable materials in their construction, for the adoption of a passive solar design for internal heating/cooling, collection of rainwater as a potable water supply, and encourage the onsite recycling of used water for plants to aid food production. However, despite growth in Earthship buildings constructed across many countries of the world, their appeal has not yet made a noticeable contribution to mainstream housing. Therefore, this study is the first to attempt to explore public perceptions towards the benefits and barriers of Earthship buildings as a means of understanding their demand by potential home builders/owners. Opinions were sought through questionnaire surveys completed by visitors to the Brighton Earthship building. Results reveal that the public believe that the reclamation of rainwater and greywater, renewable energy consumption and use of recycled materials included in the design/build are the major benefits of Earthship buildings, whilst the opportunity for a modern living style in a conservative lifestyle/setting, having a building that is cheaper than an ordinary home and the possibility of living totally off grid are considered the least beneficial reasons for building Earthship homes. Results also reveal that the public believe acquiring necessary permits/permissions to build may be more complicated, securing financial support (mortgage/loan) may be more challenging, and identifying/attaining suitable building plots are major barriers of Earthship buildings, whilst the futuristic/alternative building design, being built from waste materials and being entirely dependent on renewable resources (rainfall/wind/sunshine) are considered the least important barriers to building Earthship homes. Notwithstanding the participants included in this study already having an interest in Earthship buildings/lifestyles, it is concluded that the general public deem the general principles of Earthships as an acceptable choice of building/living but it is the formal means of building or buying an Earthship home that is the greatest hurdle against the uptake of Earthship buildings. Therefore, if sustainable futures are to be realized, it is proposed that a shift away from traditional house building towards Earthship building will require the involvement of all stakeholders immersed in the building process (architects, planners, builders, investors, lawyers) to path an easier journey for Earthship buildings and sustainable living.

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Section: Discussionmentioning

confidence: 99%

Insights into Public Perceptions of Earthship Buildings as Alternative Homes

et al. 2021

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“…Zhang and Dong (2020) recently highlighted the relevance of environmental behaviour theory in the green consumer behaviour discipline, as green consumer behaviour is considered a private ecological behaviour. The popular conceptual frameworks used to explain consumers' pro-environmental behaviour are value–attitude–behaviour (VAB) and value–norm–belief theory of environmentalism (VBN).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach

Mehta¹,

Chahal²

2021

MEQ

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PurposeOver the last few decades, there has been a substantial increase in environmentally conscious consumers' willingness to switch their preferences from mainstream products to green products. Hence, it becomes essential for academicians and marketers to understand the notion, attributes and a comprehensive profile of green consumers. Since consumer attitude towards green products is not widely studied in developing countries, the present study aims at exploring the profile of green consumers in India (Punjab State) based on the same in the Indian context.Design/methodology/approachThe study used the survey method, and a sample of 400 respondents was selected from the Punjab State of India. Initially, principal component analysis was employed to reduce the dimensions. Following this, cluster analysis was applied to segment consumer market in distinctive segments. Results of cluster analysis were validated with discriminant analysis and finally, differences amongst the segments of green and non-green consumers were examined to build on the profile of green consumers.FindingsThe study segmented the consumer market based on consumer attitude towards green products. Results of the study revealed four distinct segments. “Dynamic Green”, the largest cluster, presents truly green consumers who exhibit a positive attitude towards green products. Finally, the study highlighted the attitudinal profile of green and non-green consumers and differences amongst the segments were explained.Research limitations/implicationsSimilar study should be conducted in other developing/developed countries. Furthermore, cross-cultural studies can be undertaken to contrast consumer attitude towards green products. The study may also be extended to probe the connection between consumers' attitude and actual behaviour towards green products.Originality/valueThe study examined the role of consumer attitude towards green products in identifying the distinct segment of green consumers and determining different configurations of consumer characteristics to build on the profile of green consumers.

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“…Factors affecting the purchase of eco-friendly products include the individual characteristics of the buyer (in particular, their values and beliefs), existing social norms and relationships, as well as the characteristics of the eco-products (Zhang & Dong, 2020).…”

Section: Propensity To Buy Eco-productsmentioning

confidence: 99%

“…and of different goods (food products: minced beef (Grebitus et al, 2013), potatoes (Grebitus et al, 2013), fruit (L. Wang et al, 2019), rice (Tong et al, 2020);electronics: mobile phones (Grankvist et al, 2019;Milovantseva, 2016), televisions (Min et al, 2017), etc.). However, these works mainly studied ecofriendly products in general or food products (Bangsa & Schlegelmilch, 2020;Zhang & Dong, 2020). The following analysis of these works showed that the predictors of consumer behavior in relation to green products…”

Section: Introductionmentioning

confidence: 99%

The impact of economic interests on eco-consumption: the case of the Russian Arctic Zone of Karelia

Karginova-Gubinova¹,

Volkov²,

Tishkov³

et al. 2021

JESI

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The transition to the use of eco-products is one of the directions for ensuring the sustainable economic development and security of territories. This makes it relevant to study the influence of various factors on environmentally responsible consumer behavior. The goal of this article was to determine the importance of economic interests in the system of factors that determine consumer behavior in relation to eco-friendly products. The results of a survey of 1102 residents of the Arctic zone of the Republic of Karelia (Russian Federation) served as the research data. The work was structured within the framework of the reasoned action approach and Maslow's theory, using the methods of descriptive statistics and confirmatory factor analysis. It was found that economic interests are one of the factors that determine consumption behavior; however, the significance of economic interests is less than that of ecological interests. The willingness to pay an increased price for renewable electric energy shows that economic interests mostly control the environmental consumption behavior of those with a low level of education, low living standards, and short-term budget planning (regardless of gender and age). Taking into account the identified connections, we propose tools to stimulate the purchase of environmental products. The study findings are of interest to authorities in order to popularize and distribute eco-friendly products, as well as their manufacturers to choose the best strategy for promoting the products to the market.

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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

Cited by 116 publications

References 114 publications

Insights into Public Perceptions of Earthship Buildings as Alternative Homes

Insights into Public Perceptions of Earthship Buildings as Alternative Homes

Consumer attitude towards green products: revisiting the profile of green consumers using segmentation approach

The impact of economic interests on eco-consumption: the case of the Russian Arctic Zone of Karelia

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