Implementasi Kepedulian Lingkungan dalam Pembelian Makanan Kemasan

Shodiq, Wahid Muhammad; Relawati, Rahayu; Bakhtiar, Ary

doi:10.22219/agriecobis.vol3.no2.58-65

Cited by 3 publications

(2 citation statements)

References 6 publications

(6 reference statements)

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“…In relation to the purchase of Pia Cap Mangkok, the gender distribution of consumers is as follows: The findings, as presented in Table 2, indicate that the majority of consumers purchasing Pia Cap Mangkok are female, accounting for 58.9% of the total, whereas male consumers constitute 41.1%. These results align with previous research conducted by Wahid Muhammad Shodiq et al (2020), which suggests that women tend to be more consumptive than men.…”

Section: Characteristics Of Consumers By Gendersupporting

confidence: 92%

Unlocking the Secret to Customer Happiness: A Deep Dive Into the Satisfaction and Loyalty Levels of Pia Cap Mangkok Purchasers in Malang

2023

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In today's highly competitive business landscape, analyzing customer satisfaction and loyalty is a critical strategy for companies to stay ahead. This study investigated the level of customer satisfaction and analyzed consumer loyalty towards Pia Cap Mangkok, a popular food brand in Malang, Indonesia. A total of 91 respondents were selected using purposive sampling, and data was collected through observation, interviews, and documentation methods. The study used both primary and secondary data to evaluate the level of customer satisfaction and analyze consumer loyalty. Customer satisfaction was measured through product and service attributes using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA), and the study found that Pia Cap Mangkok scored 74.44% in the satisfied criteria. The IPA technique identified attributes that must be maintained and improved, including taste, pia flavor, atmosphere, cleanliness, swift and friendly waiter service, efficient order process, room decoration, and waiter appearance. Moreover, the Loyalty Pyramid was used to analyze consumer loyalty, and the study found that 85% of the buyers are satisfied, 85% like the brand, 58% are committed buyers, 28% are switchers, and 16% are habitual buyers. The study provides valuable insights for Pia Cap Mangkok to develop effective marketing strategies to maintain its customer base and attract new customers.

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Section: Characteristics Of Consumers By Gendersupporting

confidence: 92%

Unlocking the Secret to Customer Happiness: A Deep Dive Into the Satisfaction and Loyalty Levels of Pia Cap Mangkok Purchasers in Malang

2023

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“…The data used are in the form of primary and secondary data collected by the authors through direct field observations, interviews with related parties (Shodiq et al, 2020), and literature studies. As for the research instruments used are: researchers, interview guides, recording tools, camera and writing instruments.…”

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confidence: 99%

Strategy for Implementation of Carrageenan Quality Assurance System through ISO 9001:2015, HACCP and HrACCP

Harini

Sutanto

Indriani³

et al. 2022

AGRIECOBIS

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The research objective is to find out the preparation, implementation and evaluation of ISO 9001 2015 certification, Food Safety with HACCP and Halal Assurance System with HrACCP at PT. Galic Bina Mada. The data analysis used is descriptive qualitative, namely analyzing data in the form of data reduction, data presentation, conclusion drawing and verification. The results show that the preparation of ISO 9001 2015 certification, Food Safety with HACCP and Halal Assurance System with HrACCP at PT. Galic Bina Mada was categorized as good. This is indicated by the completeness of all documents and the sequence of steps taken to obtain certification. The implementation of the ISO 9001:2015 quality assurance system, HACCP, HrACCP at PT. Galic Bina Mada showed a good or appropriate result, which was indicated by achieving the standard of achievement to document completeness. The implementation of the quality assurance system at PT. Galic Bina Mada could increase the number of production and improve product quality (kappa carrageenan grade). The results of the evaluation which included internal and external audits provided assurance of the achievement of the quality standard system. Suggestions that the authors can give are for PT Galic Bina Mada to make continuous improvements to ensure the operation of an effective quality management system and for future researchers to conduct further research for the running of the HACCP system at PT. Galic Bina Mada Pasuruan, after the certification process.

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The Pro-Environmental Producer Behavior on Food Small and Medium Enterprises in Malang, Indonesia

et al. 2023

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Pro-environmental producer behavior is increasingly important to realize an environmentally friendly business. The research aimed to identify the knowledge, attitudes, religiosity, and behavior of the food small and medium enterprises (SME) producers towards the environment; and to analyze the influence on the SMEs’ performance. The research object was SMEs of “Tempe chips” in Malang City, East Java Province, Indonesia. The results show that the majority of producers already have knowledge of the green raw materials and production process, but only a few of them know about green packaging. The producers’ attitude supported the environmentally friendly production process, although it was still at a lower level than religiosity. The producers’ behavior is still less pro-environment in terms of raw materials usage, production process, and packaging. They have implemented water and energy saving, but have not been able to avoid plastic packaging. The SEM results showed that the producer’s attitude influences their behavior toward environment, meanwhile, religiosity negatively moderates the attitude in affecting producer behavior. The producer’s behavior positively influenced the SME’s performance. The recommendation given is to socialize the use of environmentally friendly packaging to sell at a premium price targeted to the middle to upper consumer segments.

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Implementasi Kepedulian Lingkungan dalam Pembelian Makanan Kemasan

Cited by 3 publications

References 6 publications

Unlocking the Secret to Customer Happiness: A Deep Dive Into the Satisfaction and Loyalty Levels of Pia Cap Mangkok Purchasers in Malang

Unlocking the Secret to Customer Happiness: A Deep Dive Into the Satisfaction and Loyalty Levels of Pia Cap Mangkok Purchasers in Malang

Strategy for Implementation of Carrageenan Quality Assurance System through ISO 9001:2015, HACCP and HrACCP

The Pro-Environmental Producer Behavior on Food Small and Medium Enterprises in Malang, Indonesia

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