2012
DOI: 10.1017/s1074070800000262
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Willingness-to-Pay for Calf Health Programs and Certification Agents

Abstract: Cattle feeders want feeder cattle that have been weaned and preconditioned with a certified health program. Preconditioned calves perform more efficiently in the feedlot with lower morbidity and mortality. Health program claims, however, range from no claim to being USDA-certified. The value of health protocol certification may vary with certifying entity. Results from a choice experiment and survey of cattle feeders indicate preconditioning programs that include weaning, vaccinating against respiratory and cl… Show more

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Cited by 16 publications
(7 citation statements)
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“…over the 10-year period; the premium was relatively stable across each of the five biennial regressions. Our estimates are smaller than those of Schumacher et al (2012) ($5.35/cwt. ) and Williams et al (2014) ($5.23/cwt.)…”
Section: Impacts Of Forward Contractingcontrasting
confidence: 83%
“…over the 10-year period; the premium was relatively stable across each of the five biennial regressions. Our estimates are smaller than those of Schumacher et al (2012) ($5.35/cwt. ) and Williams et al (2014) ($5.23/cwt.)…”
Section: Impacts Of Forward Contractingcontrasting
confidence: 83%
“…Accordingly, we leverage the ability of choice experiments to better understand a feedlot operator's decisionmaking regarding risk management and to control for other information that impacts a producer's decision. Past studies of cattle producers that utilized surveys, including choice experiments, were successful in finding results consistent with market observations (Tonsor, 2018;Schumacher, Schroeder, and Tonsor, 2012;Schulz and Tonsor, 2010).…”
Section: Results and Discussion: Past Behaviormentioning
confidence: 84%
“…Van Wezemael, Verbeke, de Barcellos, Scholderer, and Perez‐Cueto (2010) also reported that European consumers considered label, brand, freshness, and leanness of beef as cues to indicate quality to purchase, whereas safety in Ghana and hygiene in Rwanda were purchasing attributes in purchasing meat products (Niyonzima et al., 2017; Owusu‐Sekyere, Owusu, & Jordaan, 2014). However, most of the studies on consumers’ preferences for meat products focus on developed countries (Tonsor et al., 2005; Reicks et al., 2011; Schumacher, Schroeder, & Tonsor, 2012; Zimmerman et al., 2012; Hung, de Kok, & Verbeke, 2016; Shan et al., 2017). Only a few studies focus on the African context where food quality and malnutrition remain huge challenges (Niyonzima et al., 2017; Owusu‐Sekyere et al., 2014).…”
Section: Introductionmentioning
confidence: 99%