Which product characteristics are preferred by Chinese consumers when choosing pork? A conjoint analysis on perceived quality of selected pork attributes

Q., Xiu; Verkuil, Julia M.; Reinbach, Helene Christine; Meinert, Lene

doi:10.1002/fsn3.457

Cited by 17 publications

(8 citation statements)

References 15 publications

(32 reference statements)

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“…The influence of product marketing represents pork consumers' emphasis on freshness and safety certification. The results of this study concur with those of multiple international studies [12,32,40,60].…”

Section: Effect Of Purchase Preference Perceived Value and Marketing MIX On Purchase Intentionsupporting

confidence: 91%

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Kung

Wang

Liang

2021

Foods

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This study explored the effects of purchase preference, perceived value, and marketing mix on consumers’ purchase intention and willingness to pay for pork in Taiwan. A questionnaire was distributed to pork consumers in an online platform, and a total of 1042 valid samples were collected. An analysis of the questionnaire responses revealed three purchase preference factors, namely flavour, certification marks, and added features; four perceived value factors, namely functional, social, conditional, and emotional value; and four marketing mix factors, namely promotion, convenience, product, and price marketing. Functional value, purchase frequency, conditional value, and product marketing positively affected purchase intention. Promotional marketing, monthly disposable income, and social value were the main positive factors in increased willingness to pay. Consumers who were men, had a lower educational level, purchased large quantities of pork at one time, or frequently purchased pork exhibited higher purchase intention than did other consumers. Those who were men, had higher educational attainment, had a higher monthly disposable income, or held a management position were more willing to purchase pork at a premium price.

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Section: Effect Of Purchase Preference Perceived Value and Marketing MIX On Purchase Intentionsupporting

confidence: 91%

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Kung

Wang

Liang

2021

Foods

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“…It was believed that some natural behaviours, such as stretching, preening, perching and wing flapping should be allowed in the farming of chickens, and likewise, that pigs are intelligent animals who should be allowed to make a nest, and forage for food. This may be reflective of the preference for natural and fresh produce, in a country where knowledge of product characteristics is important to discerning Chinese consumers, where some animals are still purchased live, or freshly killed in markets, and freshness and quality can be assured [30,31]. This is in contrast with consumers in western cultures that more often purchase processed and packaged meat products that allow cognitive dissonance, placing a mental distance between the animal and the resulting product [32,33].…”

Section: Discussionmentioning

confidence: 99%

Attitudes of Pig and Poultry Industry Stakeholders in Guandong Province, China, to Animal Welfare and Farming Systems

Sinclair

Wang

Phillips

2019

Animals

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Simple SummaryThe People’s Republic of China produces large numbers of animals for food but little is known about the attitudes of people employed in the industries towards the welfare of animals in the farming systems. We surveyed attitudes of people involved in the pig and poultry industries in the Guandong Province of China towards the welfare of their animals. They generally supported improving welfare and believed outdoor systems to be better for welfare and intensive indoor systems to be better for food safety. Farmers using intensive, indoor farming systems showed less enthusiasm to improve welfare than those using outdoor systems. Chicken farms without enrichment were perceived to be particularly in need of welfare improvement, and this was most likely to happen on small farms.AbstractAlthough the People’s Republic of China produces more animals for consumption than any other country, very little is known about the attitudes of stakeholders in the livestock industries to animal welfare in farming systems. This study investigated the attitudes of stakeholders in pig and poultry farming in south China towards animal welfare in different farming systems, pig and poultry behaviour, and the inherent value of the animals themselves. Respondents thought welfare was important, particularly if they had worked in the industry a long time, and that they intended to make improvements, even though they also believed it to be generally satisfactory. Outdoor systems were perceived to be better for welfare but indoor systems better for food safety, particularly among respondents that had gained their knowledge from multiple sources. Respondents believed pigs and chickens to have equally important needs, despite the fact that pigs were considered more intelligent than chickens. Pig farmers with outdoor systems had a more positive attitude to making welfare improvements compared with those operating intensive indoor systems. However an absence of enrichment in chicken farms increased respondents’ intentions to make improvements, and these were more likely to occur on small chicken farms. Veterinarians and government officials were more likely to perceive welfare as unsatisfactory or to want change it than those working directly with animals. City residents were more likely to support and express confidence that they could improve animal welfare, compared to rural residents. It is concluded that stakeholders in China’s pig and poultry production industries recognised a need to improve welfare, although they saw a conflict with production of safe food. However, farmers involved in intensive production systems were less likely to perceive a need or capacity to improve welfare than those operating more extensive systems, suggesting a dichotomisation of the people in the industry into those in small and outdoor farms that could and were improving welfare and those in indoor intensive farms who did not envisage this happening.

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“…This has proved a sticking point when Chinese corporations have purchased US pork producers (Schneider and Sharma 2014, 23). Middle-class urban consumers tend to prefer pork from factory farms or from abroad, which they view as better regulated than “backward” small-scale peasant farmers (Barcellos et al 2013; Ma et al 2017). But the opposite trend is also blossoming in “alternative food networks,” including farmers’ markets, community-supported agriculture and organic farming, whose customers also cite food safety as their primary motivation for participation (Shi et al 2011).…”

Section: Industrial Pigs In Modern Chinamentioning

confidence: 99%

A History of Pigs in China: From Curious Omnivores to Industrial Pork

2020

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Pigs have played a central role in the subsistence and culture of China for millennia. The close relationship between pigs and people began when humans gradually domesticated wild pigs over 8,000 years ago. While pigs initially foraged around settlements, population growth led people to pen their pigs, which made them household trash processors and fertilizer producers. Household pigs were in daily contact with people, who bred them to fatten quickly and produce larger litters. Early modern Europeans found Chinese pigs far superior to their own and bred the two to create the breeds now employed in industrial pork production around the world, including China. In recent decades, industrial farms that scientifically control every aspect of pigs’ lives have spread rapidly. Until recently, most Chinese people ate pork only on special occasions; their ability in recent decades to eat it regularly exemplifies China's increasing prosperity. Meanwhile, vast areas of North and South American farmland are now devoted to growing soybeans to feed hundreds of millions of pigs in China, and the methane, manure, and antibiotic resistance they produce creates environmental and health problems on a global scale.

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Which product characteristics are preferred by Chinese consumers when choosing pork? A conjoint analysis on perceived quality of selected pork attributes

Cited by 17 publications

References 15 publications

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Impact of Purchase Preference, Perceived Value, and Marketing Mix on Purchase Intention and Willingness to Pay for Pork

Attitudes of Pig and Poultry Industry Stakeholders in Guandong Province, China, to Animal Welfare and Farming Systems

A History of Pigs in China: From Curious Omnivores to Industrial Pork

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