2020
DOI: 10.3991/ijim.v14i04.12429
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Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage

Abstract: Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined the role of personality traits and users’ motivation as predictors to this integrated usage behavior. An online survey was conducted to recruit 385 TikTok users using online network sampling technique. Our findings suggest that it was users’ motivations, not per… Show more

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Cited by 284 publications
(235 citation statements)
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References 48 publications
(67 reference statements)
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“…In that respect, it seems that the model proposed by Verduyn et al 2017 & Yang, 2009;Nadkarni & Hofmann, 2012;Park, 2013;Omar & Dequan, 2020;Sheldon & Bryant, 2016). Future studies should further explore how user's motivations affects the relation between SNSs and well-being.…”
Section: Various Snss and Well-being 14mentioning
confidence: 93%
See 1 more Smart Citation
“…In that respect, it seems that the model proposed by Verduyn et al 2017 & Yang, 2009;Nadkarni & Hofmann, 2012;Park, 2013;Omar & Dequan, 2020;Sheldon & Bryant, 2016). Future studies should further explore how user's motivations affects the relation between SNSs and well-being.…”
Section: Various Snss and Well-being 14mentioning
confidence: 93%
“…In contrast, TikTok use was not firstly motivated by social interaction or self-presentation (Omar & Dequan, 2020). So, no assumption can be made about the mediating roles of social support and upward social comparison.…”
Section: Overview Of the Researchmentioning
confidence: 95%
“…Welche Videos von der Plattform selbst gefördert werden und warum bzw. wie der TikTok-Algorithmus funktioniert, wird nicht offengelegt (Omar und Dequan 2020).…”
Section: Aktueller Forschungsstand Zu Tiktokunclassified
“…Ein zentrales Ergebnis dieser Studie war zudem, dass Probandinnen und Probanden motivierter waren, sich durch das Liken, Teilen und Kommentieren von Inhalten anderer Nutzender aktiv zu beteiligen und zudem eigene Videos zu produzieren, als lediglich passiv Videos Anderer zu konsumieren. Dieses Ergebnis steht nach Omar und Dequan (2020) Zur Beantwortung der Fragen wurden 1.500 Videos, die unter dem Hashtag #ww3 gepostet wurden, von öffentlich zugänglichen Profilen der Plattform TikTok, ausgelesen 5 . Über den Web-Zugang von TikTok konnte mithilfe eines Skriptes basierend auf Node.js am Tag des 30.01.2020 von ca.…”
Section: Aktueller Forschungsstand Zu Tiktokunclassified
“…Furthermore, in relation to doing VRs, the researchers observed a common pastime activity of students (Salim, Rahardjo, Tanaya, & Qurani, 2017;Jackson, & Luchner, 2018;Omar, & Dequan, 2020) where the altter used mobile phones for self-video shooting. We perceived this phenomenon to be linked to the video self-modelling (VSM) theory (Dowrick, 1999).…”
Section: Job Seekers'acceptance Towards Producing Video Resumes For Cmentioning
confidence: 99%