Research and practice suggest that student-created videos-structured, well-defined course assignments that have a video created by a student or group of students as the outcome product or deliverable-uphold constructivist goals for higher education while meeting student engagement and universal learning design objectives. A natural progression of the technological revolution in education, student-created videos can be leveraged to provide universal design for learning, transform the learning experience, and improve student learning outcomes. This paper synthesizes relevant research with professional perspective from professors with years of experience assigning student-created videos in college business courses. A theoretical framework, a series of best practices, and avenues for potential future research are outlined in this paper.