Visit Intention and Destination Image in Post-Covid-19 Crisis Recovery

Abstract

The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.

A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism

“…Similarly, the increasing affective rate among cruise ships motivated Choquet and Sam-Lefebvre (2021) to analyze the legal framework for coastal governments to manage health-related risks and argue for inter-country cooperation to overcome pandemic conflicts. Others assume a destination marketing perspective to explore COVID-19s effects on destination image and the implications for destination management (Ahmad, Jamaludin, Zuraimi, & Valeri, 2021). However, detailed empirical analysis of the public sector is relatively limited, including in terms of policy implications for tourism businesses.…”

Chaordic destination image formulation through gastronomy perspectives: evidence from Greece

“…Destination image has great impact on tourists' satisfaction and intention to revisit the destination (Stylos et al, 2016). Having knowledge of the attributes that influence destination's image development is important especially after the COVID-19 pandemic (Dedeo glu et al, 2022) as it can affect both the intention of tourists to visit the destination and also the destination's organisational structure (Ahmat et al, 2020) which will result in the adoption of suitable practices and strategies to manage to return to the pre-COVID-19 normality. Gallarza et al (2002) eloquently argue that image can be hard to define because of the plethora of definitions already in existence.…”

Destination brand image and destination brand choice in the context of health crisis: Scale development

“…Environment, which is an external stimulus, acts as an antecedent to perceived destination brand image. Health crises are environmental stimuli that impair destination brand image ( Ahmad et al, 2020 ). Tourist feelings linked to destination health crises, such as perceived risk of destination health crisis, stimulate tourist cognitive reactions.…”

“…Consumer perceptions of brands and cognitive feelings are shaped by brand cues, such as the good or bad image of a brand ( Morhart et al, 2015 ). Tourist positive feelings about destinations’ brand images may positively impact tourist perceptions regarding the health-promising attributes of destination brands ( Ahmad et al, 2020 ; Wisker et al, 2020 ).…”

“… Majeed and Ramkissoon (2020) documented how the perceived health and wellness risks of the COVID-19 pandemic impacted the notions of the perceived goodness of therapeutic landscapes, health and wellness tourism, place attachment, and tourist behavioral intentions. The theoretical underpinnings show that a high level of perceived risk of destination crises exerts long-lasting negative impacts on the brand image of destinations which may discourage tourist visits to brand destinations ( Ahmed et al, 2020 ; Avraham, 2020 ). A high level of perceived travel risk exerts a high level of negative pressure on tourist beliefs, emotions, and perceptions about destination image and, consequently, destination choice ( Assaker and O’Connor, 2021 ; Ryu et al, 2013 ; Yang et al, 2015 ).…”