Using structural equation modeling to understand the impact of Bollywood movies on destination image, tourist activity, and purchasing behavior of Indians

Balasubramanian

Tourism and Hospitality Research

et al. 2020

This study explores the underlying motivating factors of Emiratis and Indian expatriates to visit destinations featured in movies. The results revealed a five-factor structure for Indians: novelty, fantasy-driven, personal connection, prestige and movie connection, vis-à-vis a three-factor structure for Emiratis: novelty, fantasy-driven and personal connection with the movie location. An analyses of variance analysis (ANOVA) showed significant differences in the individual mean scores of items, with the exception of novelty. Regarding gender, while no significant differences were found between the male and female Indian expatriate populations across all factors and underlying items, differences for some items were observed between male and female Emiratis, with male participants demonstrating higher motivation than female participants. These findings support the notion that the underlying factors influencing movie-induced tourism differ between cultures, while the influence of gender was found to be limited. Overall, the study enhances the understanding of practitioners and policymakers tasked with attracting tourists to movie destinations.

Section: Literature Reviewmentioning

confidence: 99%

Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates

Balasubramanian

Tourism and Hospitality Research

et al. 2020

“…The larger the image of a tourist destination the viewer has, the greater the audience's desire to visit the location featured in the show [6], [11]. As its consequent goal, the viewers want to share similar activities in the tourist destinations in which the television program took place [14].…”

Section: Adventure Game Show:audience Involvement Destination Image mentioning

confidence: 99%

Adventure Game Show:Audience Involvement, Destination Image and Audience Behavior

Irwansyah¹,

Widyastuti²

2018

EECSI

Currently the popularity of the television programs is on the rise. Entertainment programs attract viewers' attention because they are dominated by games and usually involve physical activities of the game show contestants. The shooting location varied, including adventure tourism destinations comprising natural scenery. This study uses an experimental method to measure the behavior intentions of game show viewers toward adventure tourism screened in the program. This study proves that the relationship of audience involvement and behavioral intentions to travel to tourist destinations is mediated by cognitive and affective images. In particular, cognitive image can significantly correlate toaffective image, and both affect behavioral intentions. The medium of television deals with psychological process, so it is found that audience involvement determines audience behavior intentions. Meanwhile, the image of a tourist destination mediates this relationship, giving the perception of cognitive and affective images, hence these two variables are found to be important mediators. Therefore, the management of television programs as a medium of communication need to focus on creating more positive pictures of adventure tourism destinations, which will also lead to the formation of positive affective image. The more beautiful the image of the tourist destination is, the higher travel intentions will be in the future. This study affirms there is a connection between the psychological or emotional dimensions (affective) with intention for visiting tourists.

Advances in Hospitality and Tourism Research (AHTR)

“…Dramas on TV and movies have significantly influenced the level of travel motivation among viewers (Wen et al, 2018). Shooting locations of several TV dramas and movies have been noted to affect the decision-making process of viewers when looking for destinations (Josiam et al, 2015). Hence, films, in general, are found to be an effective way to promote and market destinations (Rajaguru, 2014).…”

Section: Introductionmentioning

confidence: 99%

Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

CRUZ

Lacap

2023

In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, and celebrity) influence viewers’ intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based (partial least squares) path modelling, the results revealed that film-induced effects significantly and positively influence viewers’ intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.